iPinYou DMP

What iPinYou DMP is

iPinYou DMP is a paid data management platform for brands operating in China that need to organize and activate audience information for paid media. It collects first-, second-, and third-party data from online, offline, and mobile sources. AlphaData manages first-party user data, second-party media data, and third-party data from external partners through a workflow covering collection, cleansing, onboarding, labeling, segmentation, activation, and recollection. Demographic, technological, and behavioral information can be grouped into targetable audience segments. The platform also links lookalike profiles, supports consistent campaign delivery across devices, and provides omnichannel attribution showing which campaigns and channels drive conversions and sales. Analysis models cover cluster, lifecycle, value-rating, predictive, intelligent media, and creative work. Its open architecture connects with external tools and internal applications. The product page describes it as martech for brands seeking audience segmentation and improved paid-media performance. Pricing is available on request.