iPinYou DMP vs Permutive
What both publish
| Fact | iPinYou DMP | Permutive |
|---|---|---|
| Audience segmentation | The platform groups demographic, technological, and behavioral data into audience segments for targeted campaigns. | Users can create granular audiences from behavioral, contextual, and demographic data. |
| Founded | 2008 | 2014 |
| Headquarters | Beijing, China | London, UK |
| Support | The product page provides a Contact Us link and lists [email protected]. | Implementation for vertical publishers is supported by a dedicated team tailored to goals such as audience extension, data monetization, or advertiser collaboration. |
| What it does | iPinYou DMP collects, organizes, and activates first-, second-, and third-party audience data from online, offline, and mobile sources. | Permutive unifies data clean room, curation, and first-party data activation for publishers, advertisers, agencies, and retail media leaders. |
Pick iPinYou DMP if…
It suits brands and marketing teams that need audience segmentation, lookalike modeling, cross-device campaigns, and paid-media attribution. It is presented as martech built for China.
Pick Permutive if…
Permutive is aimed at publishers, advertisers, agencies, and retail media leaders who need audience data collaboration and activation. It may suit teams seeking clean-room collaboration across publisher and cloud partners without transferring data.