IndieLaunch
IndieLaunch helps indie developers gather structured playtest feedback from their communities and track aggregate conversion from testers to Steam reviews.
What IndieLaunch is
IndieLaunch helps indie developers gather structured playtest feedback from their communities and track aggregate conversion from testers to Steam reviews. To start a round, a developer names the game, adds a build link or download key, and chooses feedback focus areas. Testers can respond through a shareable invite link without creating an account. Feedback is grouped into Bugs, Suggestions, and Praise, and a Discord bot accepts submissions through the `/feedback` command with screenshot attachments. Testers can also sign in with Steam. The review tracker shows aggregate conversion; Pro adds an individual reviewer breakdown and a list of testers available for outreach. The Free plan includes unlimited rounds, custom questions, CSV export, and shareable round reports. Pro adds Steam key distribution and Steam data in a summary email. The site says a round can be set up in two minutes. IndieLaunch is web-based, distributes builds by link, and gathers feedback through surveys. Free costs nothing, billed $0/forever; Pro costs $12 a month, billed $12/month.
Good
- Testers can use invite links without accounts
- Discord feedback supports screenshot attachments
- Free plan includes unlimited rounds and CSV export
- Pro provides individual reviewer details
Watch out
- Individual reviewer breakdown requires Pro
- Pro costs $12 a month
Who it suits
IndieLaunch suits indie developers who want structured feedback from an existing community and a way to track Steam review conversion. It offers options for both free playtesting and paid tester analysis.
Verdict
IndieLaunch combines community playtesting with Steam review tracking, while keeping invite-link participation simple for testers. The free plan covers core round management and reports; detailed reviewer information is part of Pro.
Plans and prices
From IndieLaunch's own pricing page, checked 7 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free | Free | Unlimited rounds · Bugs, suggestions & praise · Custom questions · Steam sign-in for testers · Discord /feedback bot · CSV export · Aggregate review stat · Shareable round reports · $0/forever |
| Pro | $12 a month | Everything in Free · Steam key distribution to testers · Individual reviewer breakdown · Available for outreach list · Steam data in summary email · $12/month |
| Pro | $99 a year | Everything in Free · Steam key distribution to testers · Individual reviewer breakdown · Available for outreach list · Steam data in summary email · $99/year — save 31% |
The facts
Each one read from IndieLaunch's own pages, with the date it was checked.
What it does
- Discord integration
- The Discord bot lets testers submit feedback with the /feedback command, and supports screenshot attachments.checked 7 Oct 2026
- Exports and reports
- The Free plan includes CSV export and shareable round reports.checked 7 Oct 2026
- Feedback categories
- Feedback is organized into Bugs, Suggestions, and Praise.checked 7 Oct 2026
- Intended users
- The site describes the product as built for indie developers who want structured feedback from their existing community.checked 7 Oct 2026
- Playtest setup
- Developers create a round by naming their game, adding a build link or download key, and choosing focus areas for feedback.checked 7 Oct 2026
- Product
- IndieLaunch helps indie developers playtest games with their own communities and track which testers convert to Steam reviews.checked 7 Oct 2026
- Pro reviewer detail
- The Pro plan includes an individual reviewer breakdown and a list of testers available for outreach.checked 7 Oct 2026
- Setup time
- The site says a playtest round can be set up in two minutes.checked 7 Oct 2026
- Tester access
- Testers can submit feedback through a shareable invite link without creating an account.checked 7 Oct 2026
The company
- Steam integration
- The site describes Steam sign-in for testers and a Steam review tracker that shows aggregate review conversion.checked 7 Oct 2026
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