FirstLook Engagement Analytics

B tier on Game Analytics SoftwareScore 7.5 · #3 of 31

Android app: Yes
Free plan: Yes
Paid plans from: $149/mo
Runs on: Android, api, iOS, Linux, Mac, Web, Windows

firstlook.gg

Summary

FirstLook Engagement Analytics combines in-game telemetry with out-of-game player signals in player profiles for game studios. Native Unreal and Unity SDKs support session tracking and custom events. Teams can segment players by playtime, retention cohort, source, country, custom attributes, or tags, then trigger automated email or Discord direct messages from events or rules. Dashboards cover players, Discord, Steam, visits, sessions, custom events, retention cohorts, and funnels. The listed integrations include Unreal or Unity telemetry, Discord activity, Steam playtime, and API custom events; identity syncing spans Steam, Discord, Epic, and console accounts. Segments can be exported as CSV or through an API, while API ingestion can stream warehouse events. Counter and duration events can feed filters, segments, triggers, quests, rewards, and Discord roles. The Forever Free plan includes 100k player profiles, up to 500 playtesters, and 1,000 emails per month. Analytics Core is $149.00 USD per month per game and includes 1M events; Engagement Pro is $3499.00 USD per month per game and includes 10M events.

Who it is for

FirstLook is aimed at studio founders and indie game developers who want to combine player signals, analytics, segmentation, and messaging. Its Unreal and Unity SDKs may suit teams using those engines.

What is good

Native Unreal and Unity SDKs
Segments include retention cohorts and custom attributes
Automated email or Discord direct messages
CSV and API segment exports
Free plan includes up to 500 playtesters

What to know first

Analytics Core is $149.00 USD per month per game
Engagement Pro is $3499.00 USD per month per game
Some Pro features are marked “Soon”

Verdict

FirstLook connects player data, analytics, and messaging across game and community signals. Review the plan event allowances and which Engagement Pro features are marked “Soon” before choosing a plan.

FirstLook Engagement Analytics plans and pricing

All plans

Forever Free Free 100k player profiles · up to 500 playtesters · 1,000 emails/month firstlook.gg · 4 Oct 2026

Analytics Core $149/mo monthly per game 1M events · session tracking · custom events · filtering · Events API · account linking firstlook.gg · 4 Oct 2026

Engagement Pro $3,499/mo monthly per game 10M events · journeys · data ingestion · LiveOps support · funnels · in-game messaging, cohorts, and attribution marked “Soon” firstlook.gg · 4 Oct 2026

Compared on game analytics software

Free plan: Yesfirstlook.gg
Retention analysis: Yesfirstlook.gg
Funnel analysis: Yesfirstlook.gg
Cohort analysis: Yesfirstlook.gg
Monthly event volume: 1,000,000 events/mofirstlook.gg

Facts

Product: FirstLook combines in-game telemetry with out-of-game player signals in a player profile.firstlook.gg · 4 Oct 2026
SDKs: Native Unreal and Unity SDKs support session tracking and custom events.firstlook.gg · 4 Oct 2026
Segmentation: Players can be segmented by playtime, retention cohort, source, country, custom attributes, and tags.firstlook.gg · 4 Oct 2026
Messaging: Automated messages can be triggered by events or rules and delivered by email or Discord DM.firstlook.gg · 4 Oct 2026
Analytics: Dashboards cover players, Discord, Steam, visits, sessions, custom events, retention cohorts, and funnels.firstlook.gg · 4 Oct 2026
Integrations: The product page lists telemetry from Unreal or Unity, Discord activity, Steam playtime, and custom events from APIs.firstlook.gg · 4 Oct 2026
Identity: Identity sync is available across Steam, Discord, Epic, and console accounts.firstlook.gg · 4 Oct 2026
Exports and ingestion: Segments can be exported as CSV or through an API, and the analytics section says API ingestion can stream warehouse events.firstlook.gg · 4 Oct 2026
Live ops: Counter and duration events can be used for filters, segments, triggers, quests, rewards, and Discord roles.firstlook.gg · 4 Oct 2026
Security: The security policy states data is encrypted in transit with TLS and at rest with AES-256.firstlook.gg · 4 Oct 2026
Hosting: The security policy says FirstLook uses managed services from Render and Google Cloud Platform.firstlook.gg · 4 Oct 2026
Support: Pricing lists Community Support on Core plans and Slack Support on Pro plans.firstlook.gg · 4 Oct 2026
Audience: The company says FirstLook was made for studio founders and indie game developers, and reports working with over 50 studios.firstlook.gg · 4 Oct 2026