HookFeed
HookFeed turns incoming webhooks into alerts and scheduled digests for teams that want visibility into events from their tech stack.
What HookFeed is
HookFeed turns incoming webhooks into alerts and scheduled digests for teams that want visibility into events from their tech stack. It formats events as readable notifications using templates, custom fields, and action buttons, then sends them to Slack or email. Digests can run hourly, daily, weekly, or monthly. HookFeed names Churn Buster, Customer.io, Formspree, Help Scout, SavvyCal, and Stripe, and says it works with any app that can send a webhook. Routing rules and alert enrichment are available. The service receives events and sends notifications without changing data in connected apps. For providers that sign webhook payloads, it can verify signatures and reject payloads that fail configured checks. HookFeed says its application, database, webhook ingestion, and API traffic use TLS/HTTPS, and stored data is encrypted at disk level. The Free plan is free and retains events for 30 days. Startup costs $29 a month for 500 alerts/month, while Team costs $99 a month for 5,000 alerts/month. HookFeed cautions that delivery is at-least-once rather than guaranteed, and events sent during downtime may be lost if the sender does not retry.
Good
- Sends alerts to Slack or email.
- Digests can be scheduled up to monthly.
- Works with any app that can send a webhook.
- Supports signature verification for participating providers.
Watch out
- Webhook delivery is not guaranteed.
- Events may be lost during downtime without sender retries.
- Free event retention is 30 days.
- HookFeed is not PCI-DSS certified, HIPAA compliant, or SOC 2 audited.
Who it suits
HookFeed suits ops managers, founders, and marketers who want alerts from webhooks without building integrations themselves. It can also serve teams that prefer scheduled digests over immediate notifications alone.
Verdict
HookFeed provides a straightforward path from webhook events to formatted alerts and digests. Before relying on it for critical notifications, account for its delivery caveat and stated compliance limits.
Plans and prices
From HookFeed's own pricing page, checked 8 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free | Free | 30-day event retention |
| Startup | $29 a month | 500 alerts/month · $29/mo |
| Team | $99 a month | 5,000 alerts/month · $99/mo |
The facts
Each one read from HookFeed's own pages, with the date it was checked.
What it does
- Alert formatting
- It formats webhook events into human-readable alerts using templates, custom fields, and action buttons.checked 8 Oct 2026
- Compliance limits
- HookFeed states it is not PCI-DSS certified, HIPAA compliant, or SOC 2 audited.checked 8 Oct 2026
- Data retention
- The security page lists event retention as 30 days for Free, 90 days for Starter, one year for Pro, and unlimited for Business.checked 8 Oct 2026
- Digest schedules
- Digests can be scheduled hourly, daily, weekly, or monthly.checked 8 Oct 2026
- Integrations
- The site names Churn Buster, Customer.io, Formspree, Help Scout, SavvyCal, and Stripe, and says HookFeed works with any app that can send a webhook.checked 8 Oct 2026
- Intended users
- The site describes HookFeed as suited to ops managers, founders, and marketers who want visibility without building integrations themselves.checked 8 Oct 2026
- Notification channels
- Configured alerts and digests can be sent to Slack or email.checked 8 Oct 2026
- Purpose
- HookFeed turns webhooks into instant alerts and scheduled digests so teams can see important events from their tech stack.checked 8 Oct 2026
- Read-only access
- HookFeed says it receives webhooks and sends notifications without writing back to connected apps or modifying their data.checked 8 Oct 2026
- Reliability limit
- HookFeed says webhook delivery is at-least-once and not guaranteed, and events sent during downtime may be lost if the sender does not retry.checked 8 Oct 2026
- Security
- HookFeed says application, database, webhook ingestion, and API traffic use TLS/HTTPS, and stored data is encrypted at disk level.checked 8 Oct 2026
- Webhook verification
- It supports signature verification for providers that sign webhook payloads and rejects payloads that fail configured verification.checked 8 Oct 2026
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