GOAT Audience IQ

What it does

CRM and reporting

The connected system includes CRM pipelines and automations, a weekly scorecard, analytics dashboard, and email reports.checked 8 Oct 2026

Integrations

The company says it offers native integrations and APIs, and that custom integrations are available for teams with specific requirements.checked 8 Oct 2026

Intended users

The company says GOAT is best suited for sales-led businesses with meaningful website traffic, including B2B companies, agencies, real estate teams, and home-service operators.checked 8 Oct 2026

Match limits

GOAT does not guarantee a universal match rate, and results vary with traffic quality, geography, device mix, consent settings, and available visitor data.checked 8 Oct 2026

Named services

The site's workflow example names Calendly, and its stack comparison lists HubSpot forms, Facebook ads, Webflow, Squarespace, Mailchimp, Google Sheets, and Zapier.checked 8 Oct 2026

Privacy obligations

Customers must provide required privacy notices, obtain consent where applicable, honor opt-outs, and follow the Privacy Policy and Terms of Service.checked 8 Oct 2026

Product

GOAT Audience IQ adds a website pixel that matches eligible anonymous visits to contact profiles and sends profiles and engagement signals into sales workflows.checked 8 Oct 2026

Restricted use

The terms prohibit use on healthcare or medical sites, sites directed to children, and pages that concern several sensitive data categories, among other restricted uses.checked 8 Oct 2026

Security

The terms describe safeguards including encryption in transit and at rest, role and permission based access controls, authentication, logging and monitoring, periodic vulnerability assessments, secure backups, and documented incident response.checked 8 Oct 2026

Setup

The FAQ says the pixel can be added in minutes and a standard connected setup is generally completed within 48 hours, while complex migrations or custom integrations may take longer.checked 8 Oct 2026

Support

Self Service includes guided installation support, a sales rep check-in, and a product walkthrough; Enterprise includes dedicated account support.checked 8 Oct 2026

Visitor data

Matched profiles may include a person's name, email, phone, professional or profile information, and website engagement such as pages viewed and return visits; available fields vary by visitor and source.checked 8 Oct 2026