Funnelytics
Funnelytics is a web-based visual journey mapping and analytics platform for connecting customer journey maps with data.
What Funnelytics is
Funnelytics is a web-based visual journey mapping and analytics platform for connecting customer journey maps with data. Its canvas lets users arrange funnels, emails, ads, and on-site flows, then forecast traffic, conversions, and revenue before launch. It can compare best- and worst-case scenarios, while map steps display conversion, revenue, and drop-off data. Funnelytics Ecom analyzes Shopify customer journeys and lifetime value from first click through repeat purchase, with Shopify, Klaviyo, Meta Ads, Google Ads, and TikTok Ads listed as data sources. The Shopify app costs nothing and has read-only store access. Map Pro costs $39 a month after a seven-day free period; Performance Pro is $129 a month and Performance Business is $349 a month, each after a 14-day free period. Listed integrations for Performance Business include Zapier, Webhooks, Google Ads, Meta, HubSpot, GoHighLevel, and Shopify. Funnelytics says it has no SOC 2 or ISO 27001 certification and does not commit to an uptime level or service agreement.
Good
- Canvas maps funnels, emails, ads, and on-site flows.
- Forecasts traffic, conversions, and revenue before launch.
- Map steps show conversion, revenue, and drop-off.
- Free Shopify app uses read-only store access.
Watch out
- Funnelytics says it lacks SOC 2 and ISO 27001 certification.
- Terms provide no uptime commitment or service level agreement.
Who it suits
Funnelytics suits marketing professionals seeking lead-generation insights and strategists planning and forecasting customer journeys. Its Ecom tools are relevant to teams analyzing Shopify journeys and customer lifetime value.
Verdict
Funnelytics pairs visual journey planning with forecasts and step-level analytics, with a separate Shopify-focused Ecom offering. Check its stated service availability limits and certification status when evaluating it.
Plans and prices
From Funnelytics's own pricing page, checked 8 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Funnelytics Shopify app | Free | Shopify app · read-only store access · Free app; no credit card |
| Map Pro | $39 a month | Unlimited canvases · unlimited tags · unlimited collaborators · 100+ funnel templates · Then $39 per month; free for 7 days |
| Performance Pro | $129 a month | Automatic tracking across multiple domains · forms and calendars · KPI monitoring and alerts · Zapier · Webhooks · Then $129 per month; free for 14 days |
| Performance Business | $349 a month | Vision AI · purchase, deal and custom event tracking · multiple business workspaces · ad account connections · Then $349 per month; free for 14 days |
The facts
Each one read from Funnelytics's own pages, with the date it was checked.
What it does
- Analytics
- It displays conversion, revenue and drop-off data on each step of a visual map.checked 8 Oct 2026
- Certification status
- Funnelytics states in its terms that it does not currently hold SOC 2 or ISO 27001 certification.checked 8 Oct 2026
- Ecommerce data sources
- The Ecom platform lists Shopify, Klaviyo, Meta Ads, Google Ads and TikTok Ads as connected sources.checked 8 Oct 2026
- Forecasting
- The platform forecasts traffic, conversions and revenue and compares best- and worst-case scenarios before launch.checked 8 Oct 2026
- Integrations
- The pricing page lists Zapier, Webhooks, Google Ads, Meta, HubSpot, GoHighLevel and Shopify for Performance Business.checked 8 Oct 2026
- Intended customers
- The pricing page describes Performance Pro for marketing professionals seeking lead-generation insights and Map Pro for marketing strategists planning and forecasting journeys.checked 8 Oct 2026
- Security
- The Ecom platform states that it uses 256-bit encryption and read-only access.checked 8 Oct 2026
- Service availability
- The terms state that Funnelytics does not commit to an uptime or availability level and offers no service level agreement.checked 8 Oct 2026
- Shopify analytics
- Funnelytics Ecom analyzes Shopify customer journeys and lifetime value from first click through repeat purchase.checked 8 Oct 2026
- Support
- The Google Ads integration guide directs users to contact support through the chat bubble or by email.checked 8 Oct 2026
- What it does
- Funnelytics describes itself as a visual journey mapping and analytics platform that connects data to customer journey maps.checked 8 Oct 2026
The company
- Data ownership
- The terms state that customers own their Merchant Data and Funnelytics claims no ownership in it.checked 8 Oct 2026
Where it runs
- Journey mapping
- Its canvas supports drag-and-drop mapping for funnels, emails, ads and on-site flows.checked 8 Oct 2026
