Frill
Frill is a customer feedback platform for collecting ideas, surveys, and product updates in one place.
What Frill is
Frill is a customer feedback platform for collecting ideas, surveys, and product updates in one place. On Ideas boards, customers submit ideas, vote, and comment; teams can organize entries by topic or status, merge duplicates, and track feedback. Public Roadmaps show customers what the team is building and its progress, while Announcements share updates that readers can react to and discuss. Survey options include NPS, CSAT, Idea Polls, Quick Polls, and Open Feedback, with product embedding and segment targeting. An embeddable widget combines Ideas, Roadmap, and Announcements in popover, modal, sidebar, or inline formats. A Chrome extension uses AI to turn highlighted web text into a titled board idea. Integrations include Jira, Linear, Trello, Slack, Zendesk, Intercom, HelpScout, Zapier, Pabbly Connect, and Integrately, with webhooks and an API for custom connections. Frill has web, API, and extension availability.
Good
- Customers can vote and comment on ideas
- Roadmaps show product progress publicly
- Supports NPS, CSAT, and other surveys
- Widget combines ideas, roadmaps, and announcements
- 14-day trial is available
Watch out
- No free plan
- Startup includes 50 active ideas and 1 survey
- Business includes 3 surveys
Who it suits
Frill suits teams that want customers to submit and discuss ideas, answer surveys, and follow product progress. It also fits teams seeking integrations or an API for connecting feedback workflows.
Verdict
Frill brings feedback collection, surveys, and customer-facing product updates together. Teams should weigh the paid entry price and plan-specific idea and survey limits against their needs.
Plans and prices
From Frill's own pricing page, checked 5 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Startup | $25 a month | 50 Ideas · 1 Survey · Billed Monthly |
| Business | $49 a month | Unlimited Ideas · 3 Surveys · Billed Monthly |
| Growth | $149 a month | Unlimited Ideas · Privacy · Surveys · White Labeling · Billed Monthly |
| Enterprise | $349 a month | SOC2 Compliance · Audit logs · IP whitelisting · Dedicated Hosting · Dedicated Support · Billed Monthly |
The facts
Each one read from Frill's own pages, with the date it was checked.
What it does
- Announcements
- Announcements provide changelog-style product updates, and customers can react and comment on them.checked 5 Oct 2026
- API
- The Frill API provides programmatic access to ideas, announcements, comments, and other workflows, using API-key authentication.checked 5 Oct 2026
- Embedded widget
- The embeddable widget combines Ideas, Roadmap, and Announcements and offers popover, modal, sidebar, and inline styles.checked 5 Oct 2026
- Idea boards
- Customers can submit ideas, vote, and comment, while teams organize ideas using topics and statuses, merge duplicates, and track feedback.checked 5 Oct 2026
- Integrations
- Listed integrations include Jira, Linear, Trello, Slack, Zendesk, Intercom, HelpScout, Zapier, Pabbly Connect, and Integrately; webhooks and an API are also available for custom connections.checked 5 Oct 2026
- Privacy
- Frill states that it is committed to GDPR compliance and provides a Data Processing Addendum and Standard Contractual Clauses.checked 5 Oct 2026
- Product
- Frill is a customer feedback platform for collecting, prioritizing, and sharing feedback through Ideas boards, public Roadmaps, Announcements, and Surveys.checked 5 Oct 2026
- Roadmaps
- Public roadmaps show customers what the team is building and its progress.checked 5 Oct 2026
- Security
- The Enterprise plan lists SOC2 compliance, audit logs, IP whitelisting, dedicated hosting, and dedicated support.checked 5 Oct 2026
- Setup and support
- The help center says teams can embed Frill on a website or app, or use a standalone portal, and describes initial setup as taking 2–10 minutes.checked 5 Oct 2026
- Surveys
- Frill supports NPS, CSAT, Idea Polls, Quick Polls, and Open Feedback surveys embedded in a product and targeted by segment.checked 5 Oct 2026
Where it runs
- Browser extension
- The Chrome extension uses AI to turn highlighted web text into a titled idea on a Frill board.checked 5 Oct 2026
Money
- Notable plan limits
- Startup includes 50 active ideas and 1 survey, while Business includes unlimited ideas and 3 surveys; paid tiers have unlimited admins and widgets.checked 5 Oct 2026
