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Fred

Fred is a web-based research platform that brings study planning, participant evidence, AI-assisted synthesis, research memory, and reporting into a single w…

Place
#23 of 27
Score
5.5
Fred's website

What Fred is

Fred is a web-based research platform that brings study planning, participant evidence, AI-assisted synthesis, research memory, and reporting into a single workflow. Its listed methods include surveys, card sorting, tree testing, preference testing, first-click testing, five-second testing, and usability testing. For remote, unmoderated usability studies, Fred estimates participant gaze using a compatible laptop or desktop webcam. Researchers can review timestamped gaze points alongside a session recording, task, and participant response, with gaze focus and recent gaze trail visualizations. Before capture, participants receive a separate eye-tracking consent option and webcam calibration guidance. Fred characterizes this webcam output as directional evidence, not a substitute for measurements from a dedicated laboratory eye tracker. Eye tracking is part of Team and Enterprise, but not Startup or Researcher. Plan workspace limits also vary: Startup lists five seats and one project, while Team lists 25 seats and 15 projects. Fred says its core infrastructure and customer data are hosted in Europe, with AWS and Supabase/Postgres configured in Frankfurt, Germany. It identifies Cloudflare as an external security layer and says its architecture was reviewed through the AWS Well-Architected Framework. Fred does not publicly claim certifications it does not hold.

Good

  • Combines planning, evidence, synthesis, memory, and reporting.
  • Offers several research methods, including usability testing.
  • Review gaze points alongside sessions, tasks, and responses.
  • Infrastructure and customer data are hosted in Europe.

Watch out

  • Webcam gaze is not laboratory eye-tracker measurement.
  • Eye tracking is excluded from Startup and Researcher.
  • Pricing is not displayed for the listed plans.

Who it suits

Fred suits product and research teams, agencies, founders, and leaders who want evidence to inform product decisions. Its webcam gaze tools may be relevant to researchers running remote, unmoderated usability studies.

Verdict

Fred combines research activities with reporting and provides webcam-based gaze review for eligible plans. Teams considering the eye-tracking feature should account for its directional-evidence limitation and plan availability.

Plans and prices

From Fred's own pricing page, checked 9 Oct 2026.

All about pricing
PlanPriceWhat it gives you
EnterprisePriced on requestCustom workspace limits · 100 GB baseline storage · SSO and advanced security · Multi-team rollout support · Eye tracking included · Custom pricing and billing defined with Sales
Researcher—15 seats · 5 projects · 10 studies per project · 15 methods per study · 15 GB storage · Eye tracking not included · Monthly, 6-month, or annual billing options; price not displayed in the page text
Startup—5 seats · 1 project · 1 study per project · 5 methods per study · 1 GB storage · Eye tracking not included · Monthly, 6-month, or annual billing options; price not displayed in the page text
Team—25 seats · 15 projects · 30 studies per project · Unlimited methods per study · 50 GB storage · Eye tracking included · Monthly, 6-month, or annual billing options; price not displayed in the page text

The facts

Each one read from Fred's own pages, with the date it was checked.

What it does

Calibration and consent
Fred presents a separate eye-tracking consent option before capture and guides the participant through webcam calibration.checked 9 Oct 2026
Certifications
Fred says it does not publicly claim SOC 2, ISO 27001, or similar certifications unless they are actually held.checked 9 Oct 2026
Eye tracking
Fred estimates participant gaze from a compatible laptop or desktop webcam during unmoderated usability tests, without dedicated eye-tracking hardware.checked 9 Oct 2026
Gaze review
Researchers can replay timestamped gaze points alongside the session recording, task, and participant response.checked 9 Oct 2026
Integrations
Fred's security page links to a sub-processor list covering providers for hosting, security, payments, authentication, analytics, monitoring, support, and integrations.checked 9 Oct 2026
Interpretation limit
Fred describes webcam gaze as directional evidence and says it is not equivalent to measurement from a dedicated laboratory eye tracker.checked 9 Oct 2026
Product
Fred connects study planning, human evidence, AI-assisted synthesis, research memory, and stakeholder-ready reporting in one workflow.checked 9 Oct 2026
Research methods
The pricing comparison lists surveys, card sorting, tree testing, preference testing, first-click testing, five-second testing, and usability testing among its research methods.checked 9 Oct 2026
Security and hosting
Fred says its core application infrastructure and customer data are hosted in Europe, with AWS and Supabase/Postgres configured in Frankfurt, Germany.checked 9 Oct 2026
Security controls
Fred says it uses Cloudflare as an external security layer and has an architecture reviewed through the AWS Well-Architected Framework.checked 9 Oct 2026
Who it serves
Fred says it is for product teams, research teams, agencies, founders, and leaders seeking evidence to reduce product risk before work moves forward.checked 9 Oct 2026

The company

Headquarters
Ozzano dell'Emilia, Bologna, Italychecked 28 Sep 2026
Maker and location
The site identifies the maker as Fred The User Research Shepherd SRL and gives its address as Viale Giovanni XXIII, 40064, Ozzano dell'Emilia, Italy.checked 9 Oct 2026

Money

Plan availability
Webcam eye tracking is included with Team and Enterprise and is not included with Startup or Researcher.checked 9 Oct 2026

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