Fred
Fred is a web-based research platform that brings study planning, participant evidence, AI-assisted synthesis, research memory, and reporting into a single w…
What Fred is
Fred is a web-based research platform that brings study planning, participant evidence, AI-assisted synthesis, research memory, and reporting into a single workflow. Its listed methods include surveys, card sorting, tree testing, preference testing, first-click testing, five-second testing, and usability testing. For remote, unmoderated usability studies, Fred estimates participant gaze using a compatible laptop or desktop webcam. Researchers can review timestamped gaze points alongside a session recording, task, and participant response, with gaze focus and recent gaze trail visualizations. Before capture, participants receive a separate eye-tracking consent option and webcam calibration guidance. Fred characterizes this webcam output as directional evidence, not a substitute for measurements from a dedicated laboratory eye tracker. Eye tracking is part of Team and Enterprise, but not Startup or Researcher. Plan workspace limits also vary: Startup lists five seats and one project, while Team lists 25 seats and 15 projects. Fred says its core infrastructure and customer data are hosted in Europe, with AWS and Supabase/Postgres configured in Frankfurt, Germany. It identifies Cloudflare as an external security layer and says its architecture was reviewed through the AWS Well-Architected Framework. Fred does not publicly claim certifications it does not hold.
Good
- Combines planning, evidence, synthesis, memory, and reporting.
- Offers several research methods, including usability testing.
- Review gaze points alongside sessions, tasks, and responses.
- Infrastructure and customer data are hosted in Europe.
Watch out
- Webcam gaze is not laboratory eye-tracker measurement.
- Eye tracking is excluded from Startup and Researcher.
- Pricing is not displayed for the listed plans.
Who it suits
Fred suits product and research teams, agencies, founders, and leaders who want evidence to inform product decisions. Its webcam gaze tools may be relevant to researchers running remote, unmoderated usability studies.
Verdict
Fred combines research activities with reporting and provides webcam-based gaze review for eligible plans. Teams considering the eye-tracking feature should account for its directional-evidence limitation and plan availability.
Plans and prices
From Fred's own pricing page, checked 9 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Enterprise | Priced on request | Custom workspace limits · 100 GB baseline storage · SSO and advanced security · Multi-team rollout support · Eye tracking included · Custom pricing and billing defined with Sales |
| Researcher | — | 15 seats · 5 projects · 10 studies per project · 15 methods per study · 15 GB storage · Eye tracking not included · Monthly, 6-month, or annual billing options; price not displayed in the page text |
| Startup | — | 5 seats · 1 project · 1 study per project · 5 methods per study · 1 GB storage · Eye tracking not included · Monthly, 6-month, or annual billing options; price not displayed in the page text |
| Team | — | 25 seats · 15 projects · 30 studies per project · Unlimited methods per study · 50 GB storage · Eye tracking included · Monthly, 6-month, or annual billing options; price not displayed in the page text |
The facts
Each one read from Fred's own pages, with the date it was checked.
What it does
- Calibration and consent
- Fred presents a separate eye-tracking consent option before capture and guides the participant through webcam calibration.checked 9 Oct 2026
- Certifications
- Fred says it does not publicly claim SOC 2, ISO 27001, or similar certifications unless they are actually held.checked 9 Oct 2026
- Eye tracking
- Fred estimates participant gaze from a compatible laptop or desktop webcam during unmoderated usability tests, without dedicated eye-tracking hardware.checked 9 Oct 2026
- Gaze review
- Researchers can replay timestamped gaze points alongside the session recording, task, and participant response.checked 9 Oct 2026
- Integrations
- Fred's security page links to a sub-processor list covering providers for hosting, security, payments, authentication, analytics, monitoring, support, and integrations.checked 9 Oct 2026
- Interpretation limit
- Fred describes webcam gaze as directional evidence and says it is not equivalent to measurement from a dedicated laboratory eye tracker.checked 9 Oct 2026
- Product
- Fred connects study planning, human evidence, AI-assisted synthesis, research memory, and stakeholder-ready reporting in one workflow.checked 9 Oct 2026
- Research methods
- The pricing comparison lists surveys, card sorting, tree testing, preference testing, first-click testing, five-second testing, and usability testing among its research methods.checked 9 Oct 2026
- Security and hosting
- Fred says its core application infrastructure and customer data are hosted in Europe, with AWS and Supabase/Postgres configured in Frankfurt, Germany.checked 9 Oct 2026
- Security controls
- Fred says it uses Cloudflare as an external security layer and has an architecture reviewed through the AWS Well-Architected Framework.checked 9 Oct 2026
- Who it serves
- Fred says it is for product teams, research teams, agencies, founders, and leaders seeking evidence to reduce product risk before work moves forward.checked 9 Oct 2026
The company
- Headquarters
- Ozzano dell'Emilia, Bologna, Italychecked 28 Sep 2026
- Maker and location
- The site identifies the maker as Fred The User Research Shepherd SRL and gives its address as Viale Giovanni XXIII, 40064, Ozzano dell'Emilia, Italy.checked 9 Oct 2026
Money
- Plan availability
- Webcam eye tracking is included with Team and Enterprise and is not included with Startup or Researcher.checked 9 Oct 2026
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