Featureflow
Featureflow is a feature-management platform for controlling when application features become available and who can use them.
What Featureflow is
Featureflow is a feature-management platform for controlling when application features become available and who can use them. It separates code deployment from release, so teams can deploy code without enabling a feature and switch it on later without redeploying. Targeting rules can use individual users, cohorts, dates, times and custom attributes. Teams can roll out features by percentage, environment or segment, and use instant kill switches. Release pipelines set ordered phases, environment mapping, default targeting and approval gates. Integrations include Slack, Jira, CI/CD webhooks, a REST API and AI assistants through MCP. SDKs are listed for server and client technologies including Java, Node.js, Python, React Native, iOS and Android. The Free plan costs nothing and includes up to five seats, one project, two environments and one million SDK requests per month. Team costs $99 a month; Business costs $399 a month. Enterprise pricing is custom.
Good
- Separate feature release from code deployment
- Target users by cohorts, timing or custom attributes
- Progressive percentage rollouts and instant kill switches
- Release pipelines include approval gates
- Free plan includes unlimited feature flags
Watch out
- Free plan is limited to five seats
- Free plan includes one project and two environments
- Team includes 90-day audit trail
- Business costs $399 a month
Who it suits
Featureflow is aimed at engineering and product teams managing releases across development, test, staging and production. It may suit teams that need targeting rules, staged rollouts and approval workflows.
Verdict
Featureflow combines targeting, staged rollouts and release pipelines for teams coordinating feature availability. The free plan offers a way to start, while higher request volumes, audit retention and support differ by plan.
Plans and prices
From Featureflow's own pricing page, checked 30 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free | Free | Up to 5 seats · 1 project · 2 environments · 1M SDK requests/month · 7-day audit trail · Community support · Unlimited feature flags · Free forever — no credit card |
| Team | $99 a month | Unlimited projects and environments · 10M SDK requests/month · 90-day audit trail · Email support · Unlimited feature flags · USD / month — unlimited seats |
| Business | $399 a month | Unlimited projects and environments · 100M SDK requests/month · 1-year audit trail · Release pipelines and approval workflows · 99.9% uptime SLA · Priority support · USD / month — unlimited seats |
| Enterprise | Priced on request | Everything in Business · Custom SDK request volume · Custom audit retention · Custom SLA and contracts · SAML/SCIM on request · Dedicated support · Free migration from other providers · Custom |
The facts
Each one read from Featureflow's own pages, with the date it was checked.
What it does
- Audience
- Featureflow is designed for both engineering and product teams managing releases across development, test, staging and production environments.checked 30 Sep 2026
- Deployment control
- It separates deployment from release so teams can deploy code silently and enable features later without redeploying.checked 30 Sep 2026
- Evaluation model
- Server SDKs evaluate features on the customer’s server, while client SDKs can send selective context or route evaluation through the customer’s servers.checked 30 Sep 2026
- Integrations
- Official integrations include Slack, Jira, AI assistants through MCP, CI/CD webhooks and a REST API.checked 30 Sep 2026
- Purpose
- Featureflow is a feature-management platform for gradually rolling out, controlling and targeting application features.checked 30 Sep 2026
- Release pipelines
- Release pipelines define ordered phases with environment mapping, default targeting and approval gates.checked 30 Sep 2026
- Resilience
- Featureflow uses AWS distributed servers, Fastly global CDN, multiple availability zones, local SDK caching and programmed failover.checked 30 Sep 2026
- Rollouts
- The platform supports progressive percentage rollouts, environment-based releases, segments and instant kill switches.checked 30 Sep 2026
- SDKs
- SDKs are listed for Java, Node.js, Next.js, Python, AWS Lambda, JavaScript/TypeScript, React, React Native, iOS, Android, .NET, Ruby, Go, Elixir, Erlang and Angular.checked 30 Sep 2026
- Security
- Feature flag and user data are stored encrypted at rest in a SOC II compliant data centre.checked 30 Sep 2026
- Support
- The Free plan includes community support, Team includes email support, and Business includes priority support with a 99.9% uptime SLA.checked 30 Sep 2026
- Targeting
- Targeting rules can match individual users, cohorts, dates, times of day and custom attributes.checked 30 Sep 2026
- Usage limits
- SDK-request ceilings are fair-use guidelines with no cutoff or overage charges; Featureflow emails customers if they exceed included requests.checked 30 Sep 2026
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