ELEAD1ONE
ELEAD1ONE is an automotive CRM for dealerships and their Sales and Service teams.
What ELEAD1ONE is
ELEAD1ONE is an automotive CRM for dealerships and their Sales and Service teams. CDK lists tools for sales opportunities, customer activity, and customer records, alongside integrated desking, mobile functions, reporting, and dashboards. A unified inbox handles email, text, chat, and other conversations. Lead routing, SMS messaging, workflow automation, AI-powered lead conversations, automated summaries, and writing tools are also listed. The CDK Modern Retail CRM app supports logging prospects, searching inventory, quoting customers, tracking test drives, and follow-up from mobile devices. CDK’s APIs, built exclusively for the Fortellis Automotive Commerce Exchange, can retrieve and edit records, access historical records, and deliver real-time updates. Fortellis lists CRM Direct Post, Product Reference, Sales Opportunity, Sales Activities, and Sales Customer APIs. The ELEAD1ONE site redirects to a client login portal for ELEAD clients under contract. Pricing is on request, and clients are asked to migrate to Unify by January 12, 2027.
Good
- Includes unified customer conversation inbox
- Offers lead routing and workflow automation
- Provides AI conversation and writing tools
- Supports Fortellis CRM APIs
- Mobile app covers inventory and test drives
Watch out
- Pricing is on request
- Access requires an ELEAD client contract
- Migration to Unify is requested by January 12, 2027
Who it suits
It suits automotive dealerships and Sales or Service teams needing CRM, communications, mobile sales functions, and Fortellis APIs. Access is for ELEAD clients subject to their contracts.
Verdict
ELEAD1ONE provides dealership CRM functions, communications, AI tools, mobile sales work, and Fortellis integrations. Prospective users should confirm client access, contract terms, pricing, and the stated migration requirement.
The facts
Each one read from ELEAD1ONE's own pages, with the date it was checked.
What it does
- Access
- The ELEAD CRM portal is for ELEAD clients, and use is subject to their contracts with ELEAD.checked 9 Oct 2026
- AI features
- CDK says its CRM includes AI-powered lead conversations, automated summaries, and writing tools.checked 9 Oct 2026
- API functions
- The APIs provide functions to retrieve records, access historical records, create or edit records, and receive real-time record updates.checked 9 Oct 2026
- API integrations
- CDK says its CRM APIs are built exclusively for the Fortellis Automotive Commerce Exchange.checked 9 Oct 2026
- APIs
- CDK says its Elead APIs support management of sales opportunities, activities, and customer data.checked 9 Oct 2026
- Audience
- CDK describes its automotive CRM as built for dealerships and their Sales and Service teams.checked 9 Oct 2026
- CRM features
- CDK lists integrated desking, mobile tools, personalized video messaging, self-service automation, flexible reporting, and dashboards among its CRM capabilities.checked 9 Oct 2026
- Customer communications
- CDK describes a unified inbox for email, text, chat, and other customer conversations.checked 9 Oct 2026
- Developer resources
- CDK lists CRM Direct Post, Product Reference, Sales Opportunity, Sales Activities, and Sales Customer APIs on Fortellis.checked 9 Oct 2026
- Migration notice
- The login page asks clients to complete their migration to Unify by January 12, 2027, to avoid interruptions to CRM access.checked 9 Oct 2026
- Pricing
- The opened product and login pages do not state a price.checked 9 Oct 2026
- Product status
- The ELEAD1ONE site redirects to a client login portal and says access is for Elead clients subject to their contracts.checked 9 Oct 2026
- Security
- The login page offers single sign-on and says it can make a CRM account more secure.checked 9 Oct 2026
- Sign-in support
- The login page links to an SSO how-to guide and video and provides a forgot-password option.checked 9 Oct 2026
- Support
- A CDK CRM customer testimonial on the product page describes support as responsive and says most problems are solved quickly.checked 9 Oct 2026
Where it runs
- Mobile app
- The CDK Modern Retail CRM app provides mobile access to sales functions including logging prospects, searching inventory, quoting customers, tracking test drives, and following up.checked 9 Oct 2026
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