DYMATRIX Web Analytics
DYMATRIX Web Analytics analyzes visitor behavior across websites, online shops, and apps using cookieless and server-side tracking.
What DYMATRIX Web Analytics is
DYMATRIX Web Analytics analyzes visitor behavior across websites, online shops, and apps using cookieless and server-side tracking. It tracks events, conversions, and ecommerce activity, with data processed in real time. Reporting includes more than 350 best-practice reports, AI-supported dashboards, customizable KPIs, and filters. Click, heat, confetti, and visibility maps help examine interactions and scrolling. Data services include a reporting API, daily raw-data exports, a real-time event stream, and a remarketing feed; long-term storage and raw-data analysis are also available. Headless Analytics provides interfaces to Microsoft Power BI, Tableau, and SAS. Customer analytics covers journeys, segmentation, cohorts, and product associations. Named shop-system interfaces include Shopware and Shopify, alongside CRM and marketing automation integrations. Behavioral triggers, dynamic content, product recommendations, real-time personalization, and omnichannel support are listed. The vendor says the product is GDPR-compliant, hosted in Germany, TÜV-certified for data protection, and designed to provide data sovereignty. An optional Customer Feedback add-on supports customizable on-site surveys with anonymized evaluation. Pricing is available on request.
Good
- Tracks events, conversions, and ecommerce activity
- Includes more than 350 best-practice reports
- Provides raw-data exports and a real-time event stream
- Offers customer journey, cohort, and segmentation analysis
Watch out
- Pricing is available on request
- Customer Feedback surveys are an optional add-on
Who it suits
DYMATRIX may suit organizations that need real-time analysis across websites, shops, and apps, plus reporting and customer analytics. The vendor describes customers ranging from SMEs to large listed companies and specialist providers.
Verdict
DYMATRIX combines visitor tracking with reporting, customer analytics, and data exports. Prospective customers need to request pricing, and the survey capability is an add-on.
The facts
Each one read from DYMATRIX Web Analytics's own pages, with the date it was checked.
What it does
- API access
- Yeschecked 19 Sep 2026
- Audience
- The vendor describes its customers as including SMEs, large listed companies, specialist providers, and market leaders across industries.checked 5 Oct 2026
- Availability and pricing
- The product page invites prospective customers to request a demo and does not state a price or subscription plan.checked 5 Oct 2026
- BI integrations
- Headless Analytics lists Microsoft Power BI, Tableau, and SAS as BI-system interfaces.checked 5 Oct 2026
- Conversion funnels
- Yeschecked 19 Sep 2026
- Customer analysis
- Its customer analytics features include journey, cohort, segmentation and product association analyses.checked 5 Oct 2026
- Customer analytics
- The customer analytics module includes customer journey analysis, segmentation, cohort analysis, and product association analysis.checked 5 Oct 2026
- Customer feedback
- An add-on provides on-site surveys with anonymized, data-protection-compliant evaluation and customizable questions.checked 5 Oct 2026
- Customer feedback add-on
- An optional Customer Feedback add-on supports customizable on-site surveys with anonymized, data-protection-compliant evaluation.checked 5 Oct 2026
- Data export
- A reporting API, daily raw-data export, real-time event data stream, and remarketing feed are listed as data services.checked 5 Oct 2026
- Data processing
- The product processes visitor data in real time and offers long-term data storage and daily exports of unaggregated raw tracking data.checked 5 Oct 2026
- Ecommerce tracking
- Yeschecked 19 Sep 2026
- Event tracking
- Yeschecked 19 Sep 2026
- Headless analytics
- Headless Analytics provides data to third-party BI systems including Microsoft Power BI, Tableau and SAS.checked 5 Oct 2026
- Integrations
- The page names Shopware and Shopify shop-system interfaces, plus integrations with CRM and marketing automation tools.checked 5 Oct 2026
- Privacy and hosting
- The vendor says the product is GDPR-compliant, hosted in Germany, TÜV-certified for data protection, and designed to provide data sovereignty.checked 5 Oct 2026
- Purpose
- DYMATRIX Web Analytics analyzes visitor behavior on websites, online shops, and apps using cookieless and server-side tracking.checked 5 Oct 2026
- Real-time data
- The product processes data in real time and supports long-term data storage and raw-data analysis.checked 5 Oct 2026
- Reports
- The product offers more than 350 best-practice reports, AI-supported dashboards, customizable KPIs, and extensive filters.checked 5 Oct 2026
- Reports and dashboards
- It offers more than 350 best-practice reports, AI-supported dashboards and customizable KPIs.checked 5 Oct 2026
- Support
- The vendor offers web analytics consulting, including conversion tuning and professional usability reviews.checked 5 Oct 2026
- Usability analysis
- Built-in tools include click maps, heat maps, confetti maps, and visibility maps for analyzing interactions and scrolling.checked 5 Oct 2026
The company
- Founded
- 2001checked 28 Sep 2026
- Headquarters
- Stuttgart, Germanychecked 28 Sep 2026
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