Cratio CRM

C tier on CRM SoftwareScore 6.2 · #177 of 242

Android app: Yes
Free plan: Trial only
Paid plans from: ₹66.58/mo
Runs on: Android, api, iOS, Web

cratio.com

Summary

Cratio CRM combines sales CRM tools, Android mobile call tracking and WhatsApp Business for Indian sales teams. It handles lead capture, routing, segmentation, tags, custom fields and a Kanban pipeline. Its Android call tracking records incoming, outgoing and missed SIM calls without a VoIP app, and call recordings sync to a lead’s CRM timeline for manager review. The WhatsApp team inbox uses the official WhatsApp Business API and includes templates, campaigns, chatbot and automation. A visual workflow builder supports lead assignment, escalation and follow-up tasks, while reports cover calls, pipeline movement, revenue, telecaller activity and lead sources. Listed integrations include IndiaMART, JustDial, Facebook Lead Ads, Google Ads and property portals; API access and webhooks are also available. Cratio is based in Chennai and describes its intended users as Indian sales teams across industries such as real estate, education, financial services and manufacturing. Pro starts at ₹799/user/mo (annual), with a 30-day full-feature trial. The stated plan requires at least five users, and 18% GST is extra.

Who it is for

Cratio CRM suits Indian sales teams that need lead management alongside SIM-call tracking and WhatsApp Business workflows. Its described industry coverage includes real estate, education, financial services and manufacturing.

What is good

Lead capture, routing and segmentation are included.
Android tracking logs SIM calls without a VoIP app.
WhatsApp Business inbox includes campaigns and automation.
Workflow builder handles assignment and follow-up.
30-day full-feature trial is available.

What to know first

No free plan.
Pro requires a minimum of five users.
18% GST is extra.
Pro starts at ₹799/user/mo (annual).

Verdict

Cratio CRM brings lead pipelines, mobile call tracking and WhatsApp Business functions into one sales tool. It is aimed at Indian teams, with a paid Pro plan and a 30-day trial.

Cratio CRM plans and pricing

All plans

Pro ₹799/yr billed annually; minimum 5 users; 18% GST extra 5 users minimum cratio.com · 21 Sept 2026

Enterprise Not published Custom forms · Custom integrations · Offline billing · Dedicated account manager cratio.com · 21 Sept 2026

Pro ₹399/mo ₹399/user/month billed annually; ₹799/user/month list price; minimum 5 users; 18% GST extra 5 users minimum · CRM, mobile call tracking and WhatsApp included · Android and iOS app cratio.com · 29 Sept 2026

Enterprise Not published Custom pricing; contact sales Custom forms · custom integrations · offline billing · dedicated account manager cratio.com · 29 Sept 2026

Compared on CRM software

Free plan: Nocratio.com
Visual sales pipeline: Yescratio.com
Marketing automation: Yescratio.com
Mobile app: Yescratio.com

Facts

Product: Cratio combines sales CRM, mobile call tracking and WhatsApp Business for Indian sales teams.cratio.com · 29 Sept 2026
Lead management: The CRM includes lead capture, routing, a Kanban pipeline, custom fields, tags and lead segmentation.cratio.com · 29 Sept 2026
Call tracking: Its Android mobile call tracking logs incoming, outgoing and missed SIM calls without requiring a VoIP app.cratio.com · 29 Sept 2026
Call recording: Call recordings automatically sync to a lead’s CRM timeline for manager review.cratio.com · 29 Sept 2026
WhatsApp: The team inbox uses the official WhatsApp Business API and includes templates, campaigns, chatbot and automation.cratio.com · 29 Sept 2026
Integrations: Listed integrations include IndiaMART, JustDial, Facebook Lead Ads, Google Ads, 99acres, MagicBricks, Housing.com, TradeIndia, Zapier, Make, Pabbly Connect and n8n.cratio.com · 29 Sept 2026
API: The product lists API access and webhooks, and its integration page says it connects to 6,000+ apps through Zapier, Make and Pabbly Connect.cratio.com · 29 Sept 2026
Automation: A visual workflow builder supports triggers, conditions and actions for tasks such as lead assignment, escalation and follow-up.cratio.com · 29 Sept 2026
Reporting: Reports cover call counts, connection rates, pipeline movement, revenue, telecaller activity and lead source performance.cratio.com · 29 Sept 2026
Security: Cratio says its cloud infrastructure runs on AWS in Mumbai and user communications use HTTPS with TLS encryption.cratio.com · 29 Sept 2026
Data controls: The security page lists role-based permissions, audit logging, field-level access controls and API authentication.cratio.com · 29 Sept 2026
Support: Pro includes email support, a knowledge base and videos, and implementation help; Enterprise includes a dedicated account manager.cratio.com · 29 Sept 2026
Trial and onboarding: The pricing page offers full-feature access for 30 days before subscription, with CRM setup, migration and team onboarding.cratio.com · 29 Sept 2026
Intended users: Cratio describes itself as built for Indian sales teams and says it serves industries including real estate, education, financial services and manufacturing.cratio.com · 29 Sept 2026