Cratio CRM
Cratio CRM combines sales CRM tools, Android mobile call tracking and WhatsApp Business for Indian sales teams.
What Cratio CRM is
Cratio CRM combines sales CRM tools, Android mobile call tracking and WhatsApp Business for Indian sales teams. It handles lead capture, routing, segmentation, tags, custom fields and a Kanban pipeline. Its Android call tracking records incoming, outgoing and missed SIM calls without a VoIP app, and call recordings sync to a lead’s CRM timeline for manager review. The WhatsApp team inbox uses the official WhatsApp Business API and includes templates, campaigns, chatbot and automation. A visual workflow builder supports lead assignment, escalation and follow-up tasks, while reports cover calls, pipeline movement, revenue, telecaller activity and lead sources. Listed integrations include IndiaMART, JustDial, Facebook Lead Ads, Google Ads and property portals; API access and webhooks are also available. Cratio is based in Chennai and describes its intended users as Indian sales teams across industries such as real estate, education, financial services and manufacturing. The stated plan requires at least five users, and 18% GST is extra.
Good
- Lead capture, routing and segmentation are included.
- Android tracking logs SIM calls without a VoIP app.
- WhatsApp Business inbox includes campaigns and automation.
- Workflow builder handles assignment and follow-up.
- 30-day full-feature trial is available.
Watch out
- No free plan.
- Pro requires a minimum of five users.
- 18% GST is extra.
Who it suits
Cratio CRM suits Indian sales teams that need lead management alongside SIM-call tracking and WhatsApp Business workflows. Its described industry coverage includes real estate, education, financial services and manufacturing.
Verdict
Cratio CRM brings lead pipelines, mobile call tracking and WhatsApp Business functions into one sales tool. It is aimed at Indian teams, with a paid Pro plan and a 30-day trial.
Plans and prices
From Cratio CRM's own pricing page, checked 29 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Pro | ₹399 a month | 5 users minimum · CRM, mobile call tracking and WhatsApp included · Android and iOS app · ₹399/user/month billed annually; ₹799/user/month list price; minimum 5 users; 18% GST extra |
| Enterprise | Priced on request | Custom forms · custom integrations · offline billing · dedicated account manager · Custom pricing; contact sales |
The facts
Each one read from Cratio CRM's own pages, with the date it was checked.
What it does
- API
- The product lists API access and webhooks, and its integration page says it connects to 6,000+ apps through Zapier, Make and Pabbly Connect.checked 29 Sep 2026
- Automation
- A visual workflow builder supports triggers, conditions and actions for tasks such as lead assignment, escalation and follow-up.checked 29 Sep 2026
- Call recording
- Call recordings automatically sync to a lead’s CRM timeline for manager review.checked 29 Sep 2026
- Call tracking
- Its Android mobile call tracking logs incoming, outgoing and missed SIM calls without requiring a VoIP app.checked 29 Sep 2026
- Data controls
- The security page lists role-based permissions, audit logging, field-level access controls and API authentication.checked 29 Sep 2026
- Integrations
- Listed integrations include IndiaMART, JustDial, Facebook Lead Ads, Google Ads, 99acres, MagicBricks, Housing.com, TradeIndia, Zapier, Make, Pabbly Connect and n8n.checked 29 Sep 2026
- Intended users
- Cratio describes itself as built for Indian sales teams and says it serves industries including real estate, education, financial services and manufacturing.checked 29 Sep 2026
- Lead management
- The CRM includes lead capture, routing, a Kanban pipeline, custom fields, tags and lead segmentation.checked 29 Sep 2026
- Marketing automation
- Yeschecked 21 Sep 2026
- Product
- Cratio combines sales CRM, mobile call tracking and WhatsApp Business for Indian sales teams.checked 29 Sep 2026
- Reporting
- Reports cover call counts, connection rates, pipeline movement, revenue, telecaller activity and lead source performance.checked 29 Sep 2026
- Security
- Cratio says its cloud infrastructure runs on AWS in Mumbai and user communications use HTTPS with TLS encryption.checked 29 Sep 2026
- Support
- Pro includes email support, a knowledge base and videos, and implementation help; Enterprise includes a dedicated account manager.checked 29 Sep 2026
- Visual sales pipeline
- Yeschecked 21 Sep 2026
The company
- Founded
- 2011checked 28 Sep 2026
- Headquarters
- Chennai, Indiachecked 28 Sep 2026
Money
- Free plan
- Nochecked 21 Sep 2026
- Trial and onboarding
- The pricing page offers full-feature access for 30 days before subscription, with CRM setup, migration and team onboarding.checked 29 Sep 2026
Where it runs
- Mobile app
- Yeschecked 21 Sep 2026
- The team inbox uses the official WhatsApp Business API and includes templates, campaigns, chatbot and automation.checked 29 Sep 2026
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