Como

Overview

Como is a customer-engagement suite for restaurants, food-and-beverage operators, and retailers that want loyalty, marketing, ordering, and customer records managed together. It is best suited to businesses with an existing POS and several customer touchpoints to connect. The trade-off is a sales-led purchase with custom pricing rather than a self-serve subscription.

Key features

Como links POS, online ordering, branded apps, websites, and Wi-Fi so customer information can be available in real time. Its POS API exchanges data for enrollment, loyalty benefits, and club payments, and Como says it supports more than 90 POS integrations. That breadth is useful for multi-channel operators, although the payoff depends on having compatible systems and a team able to maintain those connections.

Loyalty and rewards

Programs can use points, digital punch cards, cashback, tiers, referrals, and mobile Wallet. Businesses can tailor gifts and coupons to profiles, preferences, purchase history, birthdays, and spending thresholds. This supports sophisticated retention rules, while a small operator wanting one straightforward reward mechanic may not need the full range.

Apps, campaigns, and automation

The branded app can carry a company’s colors, fonts, and layouts, alongside news, offers, catalogs, or menus. Messaging covers SMS, push notifications, in-app messages, and email, with audience selection, A/B testing, reporting, feedback, and surveys. Rule-based automation and a campaign wizard that recommends campaigns by business goal can reduce repetitive setup, but meaningful results still require someone to define sensible audiences and offers.

Como’s Comillia machine-learning layer segments members, predicts behavior from activity history, and targets offers. That is a stronger proposition for marketers using data-led personalization than for teams that only send occasional blanket promotions.

Ordering and integrations

Customers can order through the business’s app, website, or social pages at 0% commission, according to Como. The platform also describes connections to online-ordering and payment providers, omnichannel communications, and kiosks. This can make direct ordering more attractive, though other delivery fees or provider terms are not covered.

Privacy and support

Under Como’s terms, the business is the GDPR controller or CCPA business for end-user data, while Como acts as processor or service provider. Sensitive data, including children’s, financial, and health data, is excluded. Como describes appropriate technical and organizational safeguards and legally required incident notification; its external payment processor is PCI compliant, and Como says it does not store card details. Product guides, tutorials, and support-ticket submission are provided through the Knowledge Center.

Pricing

Como uses custom pricing. Prospective customers are directed to book a demo, so there is no public plan ladder, free tier, trial period, seat allowance, quota, or renewal term to compare. This approach can accommodate a tailored deployment, but it makes budgeting and direct comparison harder for smaller businesses.

Platforms

Como supports Android, iOS, web, and API access. That combination covers customer-facing mobile and web experiences as well as integration work around a business’s existing systems.

Who it's for

Como fits food-and-beverage and retail businesses that need loyalty, segmented multichannel campaigns, automated promotions, and direct ordering tied to POS data. It is particularly relevant to operators running a branded app or several ordering channels. It is less appropriate for a business seeking transparent monthly pricing, immediate self-service activation, or only a basic loyalty card.

Pros and cons

• Pros: broad loyalty mechanics support different retention programs.
• Pros: POS, ordering, app, website, and Wi-Fi data can feed real-time customer records.
• Pros: SMS, email, push, and in-app campaigns include segmentation, testing, reporting, and automation.
• Pros: direct ordering is offered at 0% commission through app, web, and social channels.
• Cons: custom pricing and demo-only sales make costs difficult to assess before engaging sales.
• Cons: the platform’s breadth may exceed the needs of businesses wanting a simple points program.
• Cons: advanced personalization depends on usable connected data and marketing expertise.

Alternatives

Choose Restaurant Marketing Software when you want to compare a broader category of restaurant-focused marketing tools. Loyalty Program Software is the better starting point when loyalty is the main requirement rather than an integrated ordering stack.

Clover Online Ordering suits businesses prioritizing free takeout, curbside, or dine-in ordering with no setup or subscription fees; delivery fees may apply. Sidedoor offers a forever-free option with guest-list bookings, queue skips, reward points, and five free keys, plus a £99-per-month Starter plan. Reelo is worth considering for a free campaign and customer-insights tier, with paid growth options. Fleksa Marketing Automation publishes £? no, its Essentials plan is €99 per month for a branded website, ordering, and loyalty, while Bundle is €199 per month with branded iOS and Android apps. Hang and PAR Engagement are paid alternatives on Android, API, iOS, and web. Forge targets restaurant brands with demo-based pricing. Popmenu Online Ordering has paid plans starting at $159 per month when prepaid annually, with ordering and catering as an add-on on Starter.

Verdict

Choose Como if your food, beverage, or retail business needs one system for data-connected loyalty, personalized campaigns, POS integration, and commission-free direct ordering. Its main advantage is the range of coordinated customer-engagement tools; look elsewhere if public pricing, self-serve setup, or a narrowly focused loyalty product matters more than that breadth.