Reelo

Overview

Reelo is a restaurant-focused customer engagement platform for businesses that want loyalty, guest insights, and marketing campaigns connected to their POS. It suits restaurants looking to encourage repeat visits and target promotions using guest activity. Its free plan makes it accessible, but several of the more useful campaign and loyalty tools require Growth.

Restaurants can reward guests with points, cashback, free items, or tiered perks, and customize the program’s branding. POS orders update guest spend, visit history, average order value, and preferences, giving teams a basis for audience segmentation. Reelo also supports referrals, review requests, and multichannel campaigns.

For more options in this category, see Restaurant Marketing Software.

Key features

• POS-linked guest insights: Orders feed customer spend, visit history, average order value, and preferences into the CRM. This can help restaurants target groups by behavior rather than sending every offer to every guest.
• Loyalty and referrals: Points, cashback, free items, tiered perks, and branded loyalty give restaurants several ways to reward repeat visits. Custom loyalty programs and referral programs are Growth features, so the free plan is less suited to businesses that need a tailored rewards structure.
• Campaigns: Segmentation, automation, and multichannel campaigns support targeted outreach. AI-powered campaigns are aimed at upselling, re-engaging lapsed guests, and increasing average order value; automated campaigns are among the Growth-only features.
• POS integrations: Reelo says it connects natively with more than 35 restaurant POS systems in India, including Petpooja, DotPe, eZee Optimus, AllPOS, and Ciferon. The API connection requires no new hardware and is usually set up within 24–48 hours, which can reduce the operational burden of adding the platform.
• Mobile access and security: The Android and iOS app provides access to sales, feedback, campaigns, and customer sections. Google Play says data is encrypted in transit and users can request deletion.

Pricing

Reelo is freemium, with a Forever Free plan and a paid Growth Yearly plan. The Growth Plan includes a 14-day free trial; afterwards, users can upgrade or continue on Forever Free.

Forever Free is a sensible starting point for restaurants that chiefly want basic insights and SMS or email campaigns. It gives up customer data export, custom loyalty programs, feedback tools, automated campaigns, and custom QR codes, so teams relying on those capabilities should budget for Growth. Growth is priced per outlet, with the annual amount plus GST stated in the FAQ; restaurants should account for that per-location commitment when comparing costs. Support questions can be sent to [email protected] or +91-8238369641.

Platforms

Reelo is available on Android, iOS, and web, with API support for POS connections. Its mobile app extends access to sales, feedback, campaigns, and customer information.

Who it's for

Reelo is best suited to restaurants, particularly those in India using one of its supported POS systems, that want to connect loyalty and marketing to guest purchase history. The free plan fits a restaurant exploring basic insights and messaging; Growth is a better fit when referrals, automated campaigns, feedback tools, or branded loyalty are central. It is a weaker fit for businesses that do not need restaurant-oriented POS links or that want those Growth features without a per-outlet paid plan.

Pros and cons

• Pro: POS orders update useful guest metrics, giving campaign targeting a connection to visits and spend.
• Pro: Native integrations with 35+ restaurant POS systems in India and a no-new-hardware API setup can simplify adoption for compatible venues.
• Pro: A free plan provides customer and business insights plus SMS and email campaigns.
• Con: Customer export, feedback tools, automated campaigns, custom QR codes, and custom loyalty are Growth features, limiting what the free tier can do.
• Con: Growth is priced per outlet and carries an annual amount plus GST in the FAQ, which matters for multi-location operators.

Alternatives

Consider these alternatives if their pricing or focus better matches your operation:

• Sidedoor offers a free plan with guest-list bookings, queue skips at participating venues, reward points, and five free keys; choose it if those venue-access benefits matter more than Reelo’s POS-linked restaurant marketing.
• Bloom Intelligence is a web-based customer data platform with a Customer Data Platform plan at $105 a month, billed annually at $1,260 per location, or $115 billed monthly, both on a contract. It is worth comparing if a customer data platform is the priority.
• Stampede uses one flat price per venue, quoted after a sales call and dependent on estate, modules, and hardware; consider it if that venue-based commercial model suits you.
• Thanx offers enterprise solutions by quote for companies based in the USA and Canada; it may suit operators in those markets seeking an enterprise option.
• Appfront is a paid alternative without a free plan.
• Dishio is a paid web-based alternative without a free trial.
• Airship is a paid web-based alternative.
• Fishbowl is a paid web-based alternative.

Verdict

Reelo is a strong fit for restaurants that want loyalty and campaigns informed by POS-linked guest activity, especially those already using a supported Indian POS. Its free plan offers a low-commitment starting point, while Growth brings the referral, feedback, QR, and automation tools many operators will want. Look elsewhere if those capabilities must be free or if Reelo’s per-outlet paid tier does not suit your budget.