Fishbowl
Fishbowl is a web-based Guest Relationship Management platform for restaurants, combining customer data and CRM functions.
What Fishbowl is
Fishbowl is a web-based Guest Relationship Management platform for restaurants, combining customer data and CRM functions. It builds unified guest profiles from transactions, engagement, and behavior, then segments audiences by purchase patterns, dining frequency, and loyalty tiers. Marketing automation supports targeted email, SMS, and online ordering campaigns, while rewards and promotions can use guest behavior and location. The Connections Marketplace brings data from point-of-sale, reservations, delivery, and online ordering systems into the platform. Fishbowl also says machine learning can suggest segments, streamline workflows, recommend subject lines, and analyze data. Online ordering is limited to Premium, and SMS messages above package limits cost $0.025 each.
Good
- Restaurant-focused guest relationship management
- Point-of-sale and reservation integrations
- Multichannel campaign automation
- Behavior-based segmentation
- Loyalty and promotional tools
Watch out
- No free plan
- Online ordering requires Premium
- Extra SMS messages cost $0.025 each
- Plans are billed per location
Who it suits
Fishbowl suits restaurants seeking guest profiles, segmented audiences, multichannel campaigns, loyalty tools, and integrations with operating systems. It is web-based and paid, with no free plan.
Verdict
Fishbowl combines restaurant guest data, segmentation, campaigns, integrations, and loyalty functions in a web platform. Buyers should match the per-location plans and feature tiers to their restaurant count and campaign needs.
Plans and prices
From Fishbowl's own pricing page, checked 7 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Essential | $125 a month | 1–10 restaurants · GRM (CDP + CRM) · Unlimited data connections · Robust guest profiles · Smart segmentation · Reporting · Per Location |
| Complete | $250 a month | 1–10 restaurants · GRM (CDP + CRM) · Unlimited data connections · Guest profiles · Smart segmentation · Reporting · Web, mobile & WiFi signup pages · Email · SMS · Push · Per Location |
| Premium | $400 a month | 1–10 restaurants · GRM · Unlimited data connections · Guest profiles · Smart segmentation · Reporting · Email · SMS · Push · Guest WiFi · Online ordering · Offers · Loyalty · Per Location |
| Enterprise | Priced on request | 10+ restaurants · GRM · Unlimited data connections · Guest profiles · Smart segmentation · Reporting · Email · SMS · Push · Guest WiFi · Online ordering · Offers · Loyalty · Speak to Sales for Pricing |
The facts
Each one read from Fishbowl's own pages, with the date it was checked.
What it does
- AI
- Fishbowl says its machine learning can suggest guest segments, streamline workflows, and provide subject-line suggestions and data analysis.checked 7 Oct 2026
- Audience
- Fishbowl says it launched as an email marketing service for restaurants in 2000 and introduced its restaurant-only GRM platform in 2023.checked 7 Oct 2026
- Campaigns
- Fishbowl supports targeted email, SMS, and online ordering campaigns powered by marketing automation.checked 7 Oct 2026
- Guest profiles
- The platform combines guest transactions, engagement, and behavior into 360-degree profiles.checked 7 Oct 2026
- Integrations
- The Connections Marketplace brings data from point-of-sale, reservations, delivery, and online ordering systems into the GRM.checked 7 Oct 2026
- Loyalty and offers
- The platform supports guest rewards and promotions personalized by guest behavior and location.checked 7 Oct 2026
- Online ordering limit
- Online Ordering is included only with the Premium subscription tier, with no extra cost beyond its monthly per-location fee; transaction and card processing fees apply.checked 7 Oct 2026
- Product
- Fishbowl describes its Guest Relationship Management platform as a restaurant-focused combination of customer data platform and CRM.checked 7 Oct 2026
- Segmentation
- Smart segmentation creates audiences using purchase patterns, dining frequency, and loyalty tiers.checked 7 Oct 2026
- SMS limit
- SMS packages have fixed monthly message volumes, and messages above the monthly limit are billed at $0.025 each.checked 7 Oct 2026
- Support
- Fishbowl lists email and phone support, with general support hours Monday through Friday 9 AM–6 PM ET and Saturday–Sunday 9 AM–5 PM ET.checked 7 Oct 2026
The company
- Founded
- 2000checked 23 Sep 2026
- Headquarters
- Fishbowl lists an Alexandria office at 2000 Duke Street, Suite 300, Alexandria, Virginia, and a Chicago office.checked 7 Oct 2026
Alternatives to Fishbowl
- 1
Reelo
Free planAndroidiOSWebAPI7.9From ₹2,000 a month - 2
Sidedoor
Free planAndroidiOSWebAPI7.9From £149 a year - 3
Toast
Free planAndroidiOSWebAPI7.6From $69 a month - 4
Popmenu Online Ordering
AndroidiOSWeb7.5From $159 a month - 5
Spendgo
AndroidiOSWebAPI7.1From $10 a month - 6
Loyalty Gator
AndroidiOSWebAPI7.0From C$59 a month