Centrical
Centrical brings together frontline performance data and uses it to guide personalized coaching, learning, and practice, then measure outcomes.
What Centrical is
Centrical brings together frontline performance data and uses it to guide personalized coaching, learning, and practice, then measure outcomes. Its platform combines performance management, quality assurance, AI coaching, microlearning, AI role-play, gamification, and voice-of-employee tools. Employees and managers can view KPIs, behavioral data, quality trends, and business goals together. In AI role-play, adaptable personas support practice scenarios and provide real-time scoring and feedback. Centrical presents solutions for contact centers, sales, learning and development, and frontline teams in industries such as BPO, finance, energy, insurance, and hospitality. It describes integrations with CRM, CCaaS, WFM, QA, LMS, HRIS, and voice-of-customer systems, along with API, iFrame, and OEM embedding options. Licensed users of its Microsoft Teams app can check performance and game scores, access learning, exchange kudos and badges, and receive daily push notifications. Centrical is paid, has no free plan, and provides pricing on request. It offers web and API platforms, as well as a mobile app. Founded in 2013, it is headquartered in New York City and has offices in Tel Aviv and London.
Good
- Combines KPIs, behavioral data, quality trends, and goals.
- AI role-play provides real-time scoring and feedback.
- Includes microlearning and AI coaching.
- Offers integrations across business and workforce systems.
- Mobile app is available.
Watch out
- No free plan.
- Pricing is available on request.
- Support is tiered by project scope.
Who it suits
Centrical is aimed at contact center, sales, learning and development, and frontline teams. Its features may suit organizations looking to connect performance data with coaching, learning, and practice.
Verdict
Centrical combines performance management with coaching, learning, and practice features for frontline teams. Organizations should account for its paid, quote-based pricing and scope-based support.
Plans and prices
From Centrical's own pricing page, checked 3 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Centrical license | Priced on request | Per-user pricing · cost depends on license type |
The facts
Each one read from Centrical's own pages, with the date it was checked.
What it does
- AI role-play
- AI personas adapt to practice scenarios and provide real-time scoring and feedback.checked 3 Oct 2026
- Core capabilities
- The platform includes performance management, quality assurance, AI coaching, microlearning, AI role-play, gamification, and voice-of-employee tools.checked 3 Oct 2026
- Integrations
- Centrical describes integrations with CRM, CCaaS, WFM, QA, LMS, HRIS, and voice-of-customer systems, as well as API, iFrame, and OEM embedding options.checked 3 Oct 2026
- Performance management
- It combines KPIs, behavioral data, quality trends, and business goals into a view for employees and managers.checked 3 Oct 2026
- Pricing model
- All Centrical licenses are priced per user, and the cost depends on the license type; buyers are asked to contact Centrical for pricing.checked 3 Oct 2026
- Privacy
- Centrical states that it adheres to GDPR and that user data is stored and processed only on EU-hosted servers as part of its GDPR compliance measures.checked 3 Oct 2026
- Purpose
- Centrical unifies frontline performance data and uses it to guide personalized coaching, learning, and practice, then measures outcomes.checked 3 Oct 2026
- Security certification
- Centrical says it is certified to ISO/IEC 27001 and has been audited for SOC 2 Type II compliance; its SOC 2 report is available on request.checked 3 Oct 2026
- Support
- Customer support is tiered according to project scope, with customer success resources including an admin learning program, Help Center, product updates, events, in-app notifications, and micro-tips.checked 3 Oct 2026
The company
- Company
- Centrical says it was founded in 2013 and has headquarters in New York City and Israel.checked 3 Oct 2026
- Founded
- 2013checked 28 Sep 2026
- Headquarters
- New York City, New York, United States; offices in Tel Aviv, Israel and London, UKchecked 28 Sep 2026
- Intended teams
- Centrical presents solutions for contact centers, sales, learning and development, and frontline teams across industries including BPO, finance, energy, insurance, and hospitality.checked 3 Oct 2026
- Microsoft Teams
- The Centrical Teams app lets licensed users check performance and game scores, access learning items, exchange kudos and badges, and receive daily push notifications in Teams.checked 3 Oct 2026
Alternatives to Centrical
- 1
MaestroQA
Free planWebAPIExtensionmacOS7.9From $185 a month - 2
Genesys Workforce Engagement Management
AndroidiOSWebAPI7.5 - 3
BoardQ
Free planWebAPI7.4From $8.99 a month - 4
Freshdesk
Free planAPI7.4From $19 a month - 57.2From $24 a month
- 6
LiveAgent
API6.8From $15 a month