CallRoot
CallRoot is paid web-based phone call tracking and analytics software for data-driven marketers and agencies.
What CallRoot is
CallRoot is paid web-based phone call tracking and analytics software for data-driven marketers and agencies. It uses dynamic number insertion to place tracking numbers on websites and connect calls with traffic sources and referring search keywords. The service measures and records calls from offline, search, and digital campaigns, then provides analytics and downloadable reports. Local and toll-free tracking numbers are available, with 500 included call minutes per month. Call handling includes interactive voice response, call recording, and call whispering. Workflows can send SMS, email, or webhooks according to call status, including automatic replies to missed calls. Accounts support assigned team roles and read-only client access. Integrations include Pipedrive, HubSpot, Zapier, Copper, Google Analytics, Google Ads, Facebook Ads, WordPress, Salesforce, and Intercom.
Good
- Tracks calls from offline and digital campaigns
- Attributes calls to referring search keywords
- Includes recording, IVR, and call whispering
- Automates SMS, email, and webhook workflows
- Offers CRM and advertising integrations
Watch out
- No free plan
- Web platform only
- Includes 500 call minutes monthly
- Closed account contents are deleted within six months
Who it suits
CallRoot suits marketers and agencies that need keyword-level attribution and recorded call analytics. It also fits teams sharing reporting access with clients or connecting calls to CRM systems.
Verdict
CallRoot covers source attribution, call handling, workflow automation, and CRM connections in one web service. The paid model and 500-minute allowance matter for organizations with heavier call volumes.
The facts
Each one read from CallRoot's own pages, with the date it was checked.
What it does
- Automated workflows
- Call workflows can trigger SMS, email, or webhooks based on call status, including SMS replies to missed calls.checked 11 Oct 2001
- Call analytics
- It tracks and records calls from offline, search, and digital marketing campaigns, with analytics and downloadable reports.checked 11 Oct 2001
- Call handling
- The site lists interactive voice response, call recording, and call whispering among its features.checked 11 Oct 2001
- Call tracking
- CallRoot says it can measure and record calls from offline, search, and digital marketing campaigns, with call analytics and downloadable reports.checked 11 Oct 2001
- Call workflows
- Workflows can trigger SMS, email, or webhooks based on call status, including automatic SMS replies after missed calls.checked 11 Oct 2001
- CRM integration details
- The integrations page says CallRoot can create leads or contacts and log call activity in Pipedrive, HubSpot, and Salesforce.checked 11 Oct 2001
- Data hosting
- The GDPR page states that the service is hosted in the United States or Germany.checked 11 Oct 2001
- Data retention
- The GDPR page says closed account contents are deleted within six months, backups are kept for 12 months, and legal transaction information for 10 years.checked 11 Oct 2001
- Dynamic number insertion
- It dynamically inserts tracking phone numbers on websites to track call sources and referring keywords.checked 11 Oct 2001
- GDPR
- CallRoot states that it revised its processes and documents for GDPR and that a data processing addendum is available upon request.checked 11 Oct 2001
- GDPR and data controls
- CallRoot’s GDPR page describes contact deletion, call recording deletion, data export, and a data processing addendum available upon request.checked 11 Oct 2001
- Hosting
- The GDPR page says the service is hosted in the United States or Germany and identifies Google Cloud as a hosting subprocessor.checked 11 Oct 2001
- Integrations
- The integrations page says every account includes integrations such as Pipedrive, HubSpot, Zapier, Copper, Google Analytics, Google Ads, Facebook Ads, WordPress, Salesforce, and Intercom.checked 11 Oct 2001
- Keyword attribution
- The product tracks which search keywords generate calls.checked 11 Oct 2001
- Notable limit
- The privacy policy says closed account contents are deleted within six months, backups are kept for 12 months, and legal transaction information is retained for 10 years.checked 11 Oct 2001
- Phone numbers
- The homepage describes local and toll-free tracking numbers for incoming calls.checked 11 Oct 2001
- Product
- CallRoot describes itself as phone call tracking and analytics software for marketers and agencies.checked 11 Oct 2001
- Purpose
- CallRoot describes itself as phone call tracking software for data driven marketers and agencies.checked 11 Oct 2001
- Security
- The privacy policy says sensitive information is encrypted using TLS/SSL, accounts have two-factor authentication, and the company conducts regular vulnerability checks.checked 11 Oct 2001
- Support
- The GDPR page says 24/7 chat support is available and that support will help by email within 24 hours.checked 11 Oct 2001
The company
- Company address
- The homepage lists 3260 Hillview Avenue, Palo Alto, CA 94304.checked 11 Oct 2001
- Headquarters
- Palo Alto, CA, United Stateschecked 28 Sep 2001
- Team and client access
- CallRoot says accounts support team members with assigned roles and read-only client accounts for live analytics and reporting.checked 11 Oct 2001
