CallRoot
5.7#15 in inbound call tracking softwareWeb
VisitCallRoot vs CallScaler
CallScaler
7.4#3 in inbound call tracking softwareFrom $45 a monthFree planWebAPI
VisitWhat both publish
| Fact | CallRoot | CallScaler |
|---|---|---|
| Call tracking | CallRoot says it can measure and record calls from offline, search, and digital marketing campaigns, with call analytics and downloadable reports. | It assigns tracking numbers to campaigns and sources, supports dynamic number insertion, keyword attribution and call-flow routing. |
| Data retention | The GDPR page says closed account contents are deleted within six months, backups are kept for 12 months, and legal transaction information for 10 years. | CallScaler says recordings, transcripts and related data are retained for five years on every plan at no extra cost. |
| Headquarters | Palo Alto, CA, United States | Crunchbase lists headquarters in Denver, Colorado, United States. |
| Integrations | The integrations page says every account includes integrations such as Pipedrive, HubSpot, Zapier, Copper, Google Analytics, Google Ads, Facebook Ads, WordPress, Salesforce, and Intercom. | The pricing page lists Google and Meta ad integrations, and the product supports connecting Claude, ChatGPT, and other AI assistants through MCP. |
| Product | CallRoot describes itself as phone call tracking and analytics software for marketers and agencies. | CallScaler combines call tracking, routing, billing, payouts, and call quality tools for lead generation and pay-per-call operations. |
CallRoot plans
No prices published.
CallScaler plans
- MarketplaceFree
- Pro$45 a month
- Call Tracking$65 a month
- Agency$130 a month
- Pay Per Call$400 a month
Pick CallRoot if…
CallRoot suits marketers and agencies that need keyword-level attribution and recorded call analytics. It also fits teams sharing reporting access with clients or connecting calls to CRM systems.
Pick CallScaler if…
CallScaler suits lead-generation businesses, agencies, local businesses and pay-per-call networks that need call attribution or routing. Its marketplace plan is for buying or selling calls.