CallRail
7.7#2 in call tracking softwareFrom $50 a monthAndroidiOSWebAPI
VisitCallRail vs CallRoot
What both publish
| Fact | CallRail | CallRoot |
|---|---|---|
| Call tracking | The service supplies tracking numbers, dynamic attribution, call recording, routing, transcription and analysis. | CallRoot says it can measure and record calls from offline, search, and digital marketing campaigns, with call analytics and downloadable reports. |
| Data retention | The API documentation says communication records are automatically deleted after 25 months. | The GDPR page says closed account contents are deleted within six months, backups are kept for 12 months, and legal transaction information for 10 years. |
| Dynamic number insertion | A JavaScript snippet can detect website phone numbers and swap them for tracking numbers based on the visitor’s tracked source. | It dynamically inserts tracking phone numbers on websites to track call sources and referring keywords. |
| Headquarters | Atlanta, Georgia, United States | Palo Alto, CA, United States |
| Integrations | CallRail lists integrations including Google Ads, Google Analytics 4, Google Business Profile, HubSpot, Salesforce and Freshpaint. | The integrations page says every account includes integrations such as Pipedrive, HubSpot, Zapier, Copper, Google Analytics, Google Ads, Facebook Ads, WordPress, Salesforce, and Intercom. |
| Product | CallRail connects campaigns, conversations, and customers, tracking calls, texts, and forms with attribution. | CallRoot describes itself as phone call tracking and analytics software for marketers and agencies. |
| Security | CallRail states that it has SOC 2 compliance and publishes HIPAA and GDPR materials. | The privacy policy says sensitive information is encrypted using TLS/SSL, accounts have two-factor authentication, and the company conducts regular vulnerability checks. |
| Support | The help center contains feature-specific articles covering call recording, downloads, deletion, playback and troubleshooting. | The GDPR page says 24/7 chat support is available and that support will help by email within 24 hours. |
CallRail plans
- Lead Tracking$50 a month
- Lead Tracking Complete$95 a month
- AI Voice Assistant$95 a month
- Voice Assist$95 a month
- Lead Conversion$150 a month
- Lead Conversion Complete$195 a month
CallRoot plans
No prices published.
Pick CallRail if…
CallRail suits businesses looking to connect marketing activity with calls, texts and forms. Its mobile app is relevant to users in the United States and Canada who need call and message access on mobile.
Pick CallRoot if…
CallRoot suits marketers and agencies that need keyword-level attribution and recorded call analytics. It also fits teams sharing reporting access with clients or connecting calls to CRM systems.