Bullseye
Bullseye identifies individual contacts visiting a website and provides visitor profiles that can include names, email addresses, job titles, companies, Link…
What Bullseye is
Bullseye identifies individual contacts visiting a website and provides visitor profiles that can include names, email addresses, job titles, companies, LinkedIn profiles, locations, and profile images. Its matching typically identifies visitors within seconds, according to Bullseye. Records include page history, timestamps, referrers, and UTM parameters; teams can score visitors against Ideal Customer Profile rules and route leads to sales representatives. Integrations include HubSpot, Salesforce, Google Ads, Meta Ads, ChatGPT Ads, and webhooks on every plan, and a REST API covers visitor data and related configuration. Bullseye is available through web and API access, but processes only U.S. web traffic and does not identify visitors outside the United States. It has no free plan, though a 14-day trial is listed. Paid plans include $99 a month for Lite, $179 a month for Starter, $399 a month for Growth, $699 a month for Scale, and $999 a month for Expansion.
Good
- Visitor profiles can include contact and company details.
- Visitor records include page and referral history.
- Lead routing can direct visitors to sales representatives.
- Integrations are available on every plan.
- A REST API is provided.
Watch out
- It does not identify visitors outside the United States.
- There is no free plan.
- Unused credits do not roll over.
- Identification pauses when monthly credits run out by default.
Who it suits
Bullseye is aimed at agencies, SaaS companies, and e-commerce brands seeking to capture leads from website visitors. It suits teams that can work within its U.S.-only visitor identification limit.
Verdict
Bullseye combines visitor identification with ICP filtering, page history, lead routing, and integrations. Its U.S.-only coverage and credit limits are important constraints to weigh before choosing a plan.
Plans and prices
From Bullseye's own pricing page, checked 30 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free Trial | Free | 200 credits one-time · 3 team seats · no overage |
| Lite | $99 a month | ~200 monthly credits · 2 team seats · $0.60/credit overage · $990/year |
| Starter | $179 a month | ~400 monthly credits · 3 team seats · $0.55/credit overage · $1,790/year |
| Growth | $399 a month | ~1,000 monthly credits · 5 team seats · $0.48/credit overage · $3,990/year |
| Scale | $699 a month | ~2,500 monthly credits · 10 team seats · $0.34/credit overage · $6,990/year |
| Expansion | $999 a month | ~5,000 monthly credits · 20 team seats · $0.24/credit overage · $9,990/year |
| Enterprise | Priced on request | 5,000+ monthly credits · unlimited seats · $0.18/credit overage |
The facts
Each one read from Bullseye's own pages, with the date it was checked.
What it does
- API
- Bullseye provides a REST API for visitor identification data, companies, organizations, lists, ICP configurations, integrations, and billing.checked 30 Sep 2026
- Credit limits
- Each identified visitor consumes one credit, unused credits do not roll over, and identification pauses when the monthly allotment is exhausted by default.checked 30 Sep 2026
- Geographic limit
- Bullseye processes only U.S. web traffic and does not identify or profile visitors outside the United States.checked 30 Sep 2026
- ICP filtering
- Users can define Ideal Customer Profile rules to automatically score and filter visitors.checked 30 Sep 2026
- Identification speed
- Bullseye says its AI-driven matching typically identifies visitors within seconds of a visit.checked 30 Sep 2026
- Integrations
- Bullseye documents HubSpot, Salesforce, Google Ads, Meta Ads, ChatGPT Ads, and webhooks as integrations available on every plan.checked 30 Sep 2026
- Lead routing
- Routing rules can automatically direct identified visitors to the appropriate sales representative.checked 30 Sep 2026
- Pageview history
- Visitor records include browsing history such as pages visited, timestamps, referrer, and UTM parameters.checked 30 Sep 2026
- Privacy compliance
- Bullseye states that it is GDPR and CCPA compliant and does not sell personal information.checked 30 Sep 2026
- Product purpose
- Bullseye is a person-level website visitor identification platform that reveals individual contacts visiting a website.checked 30 Sep 2026
- Security
- Bullseye states that API and web traffic use TLS 1.2 or higher, sensitive data is encrypted at rest, and access is controlled with roles, MFA, and audit logging.checked 30 Sep 2026
- Support
- Bullseye lists support hours as Monday through Friday, 9:00 AM to 5:00 PM EST, and says inquiries typically receive a response within 24 business hours.checked 30 Sep 2026
- Target customers
- Bullseye says agencies, SaaS companies, and e-commerce brands use it to capture leads that would otherwise leave without converting.checked 30 Sep 2026
- Visitor data
- Identified visitor profiles can include name, email, job title, company, LinkedIn profile, location, and profile image.checked 30 Sep 2026
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