BlueCart
BlueCart is wholesale business software connecting food and beverage distributors with restaurants, cafes, hotels, and other foodservice buyers.
What BlueCart is
BlueCart is wholesale business software connecting food and beverage distributors with restaurants, cafes, hotels, and other foodservice buyers. It combines a digital storefront, buyer-specific catalogs and pricing, order management, inventory tracking, delivery routes, invoicing, payment collection, and buyer CRM. Buyers and suppliers can create, track, and fulfill purchase orders, including recurring orders and invoice-to-PO matching. Endless Aisle makes vendor catalogs visible to buyers in their delivery areas. Pricing Insights groups products as Great Value, Good Value, or Fair Value to help vendors assess pricing. BlueCart Pay supports credit card, bank transfer, and ACH payments, with invoice and payment status tracking. Field sales teams can use the sales rep app to manage buyer accounts, place orders, review order history, and check delivery status. BlueCart documents a REST API using AWS Signature authentication v4 and JSON responses; it processes one object per request and does not support bulk updates. Pricing is available on request. BlueCart lists Android, iOS, API, and web platforms; its BlueCart for Buyers iPhone app requires iOS 15.6 or later.
Good
- Combines ordering, inventory, delivery, and invoicing.
- Supports recurring purchase orders.
- BlueCart Pay supports card, bank transfer, and ACH.
- Sales reps can check delivery status on mobile.
- Supports multiple locations.
Watch out
- Pricing is available on request.
- API does not support bulk updates.
- API handles one object per request.
- iPhone app requires iOS 15.6 or later.
Who it suits
BlueCart is intended for wholesale distributors, food suppliers, restaurants, hotels, cafes, and other foodservice businesses. Its mobile sales tools may suit field teams managing buyer accounts and orders.
Verdict
BlueCart brings wholesale ordering, operations, and payment tools together for foodservice businesses. Ask for pricing and consider the one-object-per-request API limit if planning integrations.
Plans and prices
From BlueCart's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Basic | $0.01 a month | per user, per month |
| BlueCart Wholesale | Priced on request | Pricing plan varies depending on selected features · Contact BlueCart for pricing details |
The facts
Each one read from BlueCart's own pages, with the date it was checked.
What it does
- Accounting integrations
- Listed integrations include QuickBooks Online, Xero, NetSuite, Fishbowl, Stripe and Canopy.checked 15 Oct 2026
- All-in-one operations
- The platform combines a digital storefront, buyer-specific catalogs and pricing, order management, inventory tracking, delivery routes, invoicing, payment collection, and buyer CRM.checked 30 Sep 2026
- API
- BlueCart documents a REST API that uses AWS Signature authentication v4 and JSON responses; bulk updates are not supported.checked 30 Sep 2026
- API data model
- Documented client objects include catalogs, order frequency, delivery type, payment terms, addresses and assigned sales representatives.checked 15 Oct 2026
- API pagination
- The API documents nextToken pagination for list operations such as orders, products, catalogs and clients.checked 15 Oct 2026
- BBB status
- BBB lists BlueCart Inc. as not accredited with a B- rating, citing failure to respond to one complaint.checked 15 Oct 2026
- BlueCart Pay
- BlueCart Pay supports digital payments by credit card, bank transfer, and ACH, with invoice and payment status tracking.checked 30 Sep 2026
- Buyer marketplace
- BlueCart’s Endless Aisle makes vendor catalogs visible to buyers in their delivery areas.checked 30 Sep 2026
- Buyer procurement
- Buyers can access multiple supplier catalogs, place consolidated orders, manage inventory and review order history.checked 15 Oct 2026
- Delivery routes
- Supplier users can plan delivery routes and assign orders by location or delivery window.checked 15 Oct 2026
- Digital storefronts
- Vendors can create branded online storefronts with account-specific catalogs, SKUs, pricing and availability.checked 15 Oct 2026
- Documentation depth
- The public documentation provides endpoint paths, query parameters, request JSON, response examples and field definitions.checked 15 Oct 2026
- Intended customers
- The product is aimed at wholesale distributors, food suppliers, restaurants, hotels, cafes, and other foodservice businesses.checked 30 Sep 2026
- Invoice matching
- Incoming supplier invoices can be matched line by line against purchase orders, with discrepancies flagged.checked 15 Oct 2026
- Invoicing and payments
- BlueCart Pay stores invoice line details, supports invoice sending and receiving, and tracks payment status.checked 15 Oct 2026
- Legal entity
- BBB identifies the business as BlueCart Inc., an LLC, with Improvonia LLC as an alternate name.checked 15 Oct 2026
Where it runs
- Android availability
- The BlueCart for Buyers Android listing shows 10K+ downloads and says the app has no in-app purchases, transaction fees or hidden costs.checked 15 Oct 2026
- Approval workflows
- Administrators can route purchase orders through multi-step approvals based on value or supplier conditions.checked 15 Oct 2026
- Limit: app access failure
- An Apple App Store reviewer reported being blocked by an account-change popup and unable to use the sales app after installation.checked 15 Oct 2026
The company
- Company funding claim
- BlueCart’s homepage states that it has raised more than $32 million in investor funding.checked 15 Oct 2026
- Company headquarters
- LinkedIn lists headquarters in Sunnyvale, California.checked 15 Oct 2026
- Company size
- LinkedIn lists BlueCart as privately held with 51–200 employees.checked 15 Oct 2026
- Founded
- LinkedIn states that BlueCart was founded in 2014.checked 15 Oct 2026
- Headquarters
- Shingle Springs, California, United Stateschecked 28 Sep 2026
The full review of BlueCart
BlueCart is wholesale business software for food and beverage distributors and the restaurants, cafés, hotels, and other foodservice buyers they serve. It suits organizations that want sales, purchasing, fulfillment, and payment work in one connected system. The broad workflow coverage is its strongest case, while integration-heavy operations must plan around a restrictive API.
Overview
BlueCart links a supplier storefront with buyer-specific catalogs and pricing, purchase orders, inventory, delivery routes, invoicing, payment collection, and buyer relationship management. For a distributor serving many foodservice accounts, that can replace a patchwork of ordering, delivery, and accounts-receivable processes. A small operation seeking only a basic order form may not need the full scope.
Suppliers and buyers can create, track, and fulfill purchase orders, including recurring orders, and match invoices to purchase orders. Endless Aisle exposes vendor catalogs to buyers in their delivery areas, which can help suppliers present more of their range to local customers. Pricing Insights labels products Great Value, Good Value, or Fair Value, giving vendors a practical framework for reviewing their own pricing.
Key features
Ordering and supplier operations
Supplier management, purchase orders, receiving workflows, invoice capture, food-cost tools, and multi-location support cover the core wholesale cycle. Inventory tracking and delivery-route management connect what was ordered with what must be received and delivered. Recurring orders reduce repetitive entry for regular accounts, while invoice-to-PO matching helps align billing with purchasing records.
Payments and buyer relationships
BlueCart Pay accepts credit card, bank transfer, and ACH payments and tracks invoice and payment status. The payment page identifies Stripe as the security provider. Buyer CRM keeps account activity alongside ordering and fulfillment, a useful arrangement for sales teams managing ongoing restaurant and hospitality relationships.
Mobile sales and API
The sales-representative app lets field staff view catalogs, manage buyer accounts, place orders, review order history, and check delivery status from mobile devices. BlueCart documents a REST API with AWS Signature Version 4 authentication and JSON responses. It does not support bulk updates and processes one object per request, so high-volume synchronization or mass catalog maintenance will require more requests and engineering effort.
Pricing
BlueCart Wholesale uses custom pricing that varies with the features selected. There is no published free plan, trial term, seat allowance, or quota to benchmark before contacting sales. This approach can suit distributors that need a tailored package, but buyers should request a quote that spells out included modules, users, transaction volumes, and payment terms before committing.
Platforms
BlueCart is offered on web, Android, iOS, and through its API. BlueCart for Buyers on iPhone requires iOS 15.6 or later. The combination supports office teams, field sales, and connected software, although the API’s per-object request model limits how efficiently external systems can exchange large data sets.
Who it's for
Wholesale distributors and food suppliers are the clearest fit, particularly those selling to restaurants, cafés, hotels, and multiple locations. Foodservice buyers can use the purchasing and payment workflows, while sales representatives benefit from mobile account and order access. Companies that need a narrowly focused procurement utility, transparent self-serve pricing, or frequent bulk API updates should look elsewhere.
Pros and cons
Pros
- Broad wholesale coverage: storefronts, catalogs, orders, inventory, routes, invoices, payments, and CRM share one platform.
- Foodservice-specific purchasing: recurring orders, receiving, invoice capture, food-cost tools, and invoice-to-PO matching address common distributor and buyer tasks.
- Flexible payment collection: credit card, bank transfer, and ACH support with payment-status tracking.
- Field mobility and reach: mobile sales tools and Endless Aisle extend ordering beyond the office.
Cons
- API throughput constraint: no bulk updates and one object per request make large integrations less efficient.
- Opaque cost of entry: pricing depends on selected features and requires a sales conversation, complicating quick comparisons.
- Potentially excessive scope: smaller teams needing only simple ordering may pay for operational breadth they will not use.
Alternatives
For a wider comparison, see the Restaurant Procurement Software category.
- growyze is worth choosing when a free tier, free trial, and Android, iOS, and web access matter; its free plan caps stocktakes, supplier orders, suppliers, delivery notes, invoice validations, recipes, dishes, and waste records.
- OnePe Supplier Management fits buyers wanting freemium web software, with a free 10-menu-item plan and a 199.00 INR monthly Starter plan covering 100 menu items, 100 daily orders, and five staff.
- PurchaseFlow suits early-stage operators that can apply for two free sites for 12 months, with API and web access and full platform access in its Startup Program.
- FOOD-TRAK is an alternative paid option spanning Android, iOS, web, and Windows.
- Craftable is a paid alternative for Android, iOS, and web.
- MarketMan is better for buyers who want published monthly tiers, including a 249.00 USD Starter plan and 299.00 USD Growth plan, rather than custom pricing.
- Millum Procurement offers paid procurement software priced on request, individually or through a purchasing organization, with optional modules.
- BirchStreet eProcurement is a paid web alternative for organizations prepared to schedule a demo before discussing package and pricing.
Verdict
Choose BlueCart if you run a foodservice wholesale business and want one system for catalogs, purchasing, inventory, delivery, invoicing, payments, and buyer accounts. Its main advantage is the connected operational span, including mobile sales and foodservice-focused workflows. Look elsewhere if transparent pricing or efficient bulk API synchronization is central to your decision.