Bloom

What it does

Account connection

A Bloom email marketing account must be connected before users can create a functioning opt-in form.checked 5 Oct 2026

Analytics and testing

Bloom’s dashboard tracks opt-ins, conversion rates, and data, and supports split testing multiple form variations.checked 5 Oct 2026

Form capacity

There is no limit to how many opt-in forms users can create, and the forms can be displayed in distinct website areas.checked 5 Oct 2026

Form types

Bloom supports six kinds of opt-in forms, including pop-ups, fly-ins, inline forms, widget forms, below-content forms, and locked-content forms.checked 5 Oct 2026

Installation

Bloom is downloaded as a ZIP file from the Elegant Themes members area and installed through the WordPress dashboard plugin uploader.checked 5 Oct 2026

Integrations

Bloom connects with email marketing services and newsletter tools including ActiveCampaign, AWeber, Campaign Monitor, Constant Contact, ConvertKit, HubSpot, Mailchimp, MailerLite, and others.checked 5 Oct 2026

Intended users

Elegant Themes describes its products as tools for people running WordPress websites and web development agencies building client sites.checked 5 Oct 2026

Purpose

Bloom is an email opt-in and lead generation plugin for WordPress that adds signup forms to websites.checked 5 Oct 2026

Security

Elegant Themes says its networks use industry-standard firewalls and password protection and restrict access to authorized personnel, while acknowledging it cannot guarantee prevention of unauthorized access.checked 5 Oct 2026

Support

The membership pricing page includes ongoing support with the annual membership and lifetime support with the lifetime membership.checked 5 Oct 2026

Targeting

Users can target or exclude specific posts and pages and show different forms based on visitor location and interaction.checked 5 Oct 2026

Templates

Bloom offers more than 100 premade templates that users can customize through its design settings.checked 5 Oct 2026

Triggers

Pop-ups and fly-ins can be triggered by timed delay, inactivity, reaching the bottom of a post, commenting, scrolling, purchasing, or clicking.checked 5 Oct 2026