
Arrows
Arrows is web-based software that builds a plan around each sales opportunity and automates supporting work.
What Arrows is
Arrows is web-based software that builds a plan around each sales opportunity and automates supporting work. Teams can set out their sales process in playbooks that guide what to do next on a deal. The software can take on research, preparation, follow-up, CRM updates, and deal reminders. It has a native HubSpot integration, and tasks can include tools such as Calendly, HubSpot Meetings, PandaDoc, Loom, Google Docs, and Typeform. Plans can be connected to HubSpot deals, tickets, or custom objects; sales rooms connect to deals. External participants access a plan or room by confirming their email address, without an Arrows account password. Arrows offers a free plan and trial. Paid pricing is available on request and is based on the work, active deal coverage, and context involved rather than seats. The company says it is SOC 2 Type II and GDPR compliant, with encryption for data at rest and in transit. Role-based access control is available; SAML single sign-on with SCIM and audit logs are enterprise-only.
Good
- Playbooks guide next steps for sales deals.
- Automates research, preparation, follow-up, and CRM updates.
- Native HubSpot integration.
- External participants need no Arrows password.
- Free plan and free trial are available.
Watch out
- Paid pricing is available only on request.
- SAML, SCIM, and audit logs are enterprise-only.
- Works on web only.
Who it suits
Arrows suits sales teams that want playbooks to guide deal steps and automated help with research, follow-up, and CRM updates. Its HubSpot connections are relevant to teams working with HubSpot deals, tickets, or custom objects.
Verdict
Arrows combines sales playbooks with automated work around opportunities, including HubSpot updates and deal nudges. Its scoped, request-based pricing and enterprise-only security features are worth considering when evaluating fit.
Plans and prices
From Arrows's own pricing page, checked 4 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Arrows | Priced on request | Starts at $500/month · packages include at least 200 sales rooms or 100 onboarding plans · Pricing depends on the work, deal coverage, and context; contact sales for a scoped price. |
The facts
Each one read from Arrows's own pages, with the date it was checked.
What it does
- Access
- External participants do not need an Arrows username and password; they confirm their email address to access a plan or room.checked 4 Oct 2026
- Automated work
- Arrows can handle research, preparation, follow-up, CRM updates, and deal nudges.checked 4 Oct 2026
- Encryption
- Customer data is encrypted at rest with AES-256 block-level storage encryption and in transit with SSL.checked 4 Oct 2026
- Enterprise security
- Role-based access control is available, while SAML single sign-on with SCIM and audit logs are listed as enterprise-only features.checked 4 Oct 2026
- HubSpot objects
- Arrows plans connect to HubSpot deals, tickets, or custom objects, while sales rooms connect to deals.checked 4 Oct 2026
- Integrations
- The maker describes a native HubSpot integration and says tasks can embed Calendly, HubSpot Meetings, PandaDoc, Loom, Google Docs, Typeform, and other tools.checked 4 Oct 2026
- Playbooks
- Teams can encode their sales process in a playbook that guides deal next steps.checked 4 Oct 2026
- Pricing basis
- Pricing is scoped around work, active deal coverage, and the context Arrows needs, rather than seats.checked 4 Oct 2026
- Product
- Arrows builds a living gameplan for each sales opportunity and prepares work automatically.checked 4 Oct 2026
- Security compliance
- Arrows says it is SOC 2 Type II and GDPR compliant and that its SOC 2 report has zero exceptions.checked 4 Oct 2026
- Support
- The security page directs questions to [email protected].checked 4 Oct 2026
The company
- Company
- Arrows describes itself as a small team building AI agents for sales teams and says it has worked together since 2018.checked 4 Oct 2026
- Headquarters
- The company page describes the team as 100% remote and does not state a headquarters location.checked 4 Oct 2026
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