AppVirality
AppVirality is referral marketing software for mobile apps and SaaS businesses.
What AppVirality is
AppVirality is referral marketing software for mobile apps and SaaS businesses. It creates and automates referral campaigns across Android, iOS, and the web. A WYSIWYG dashboard lets teams change campaign wording, images, rewards, and branding. Mobile referrals can be added with a JavaScript snippet or iOS and Android SDKs. Tracking covers clicks, installs, install source, sign-ups, sales, and lifetime value. Campaigns can use custom-domain referral links, deep links, deferred deep links, and referral codes. Rewards include coupons and wallet credits for in-store use. AppVirality lists fraud detection, CRM integration, webhooks, and REST APIs. Its SaaS Growth plan includes priority chat support and a dedicated growth manager. The company describes GDPR-related unsubscribe, update, and deletion APIs. AppVirality was founded in 2014 and is headquartered in Hyderabad, India. There is no free plan, but a free trial is offered without a credit card.
Good
- Supports Android, iOS, and web referrals
- WYSIWYG campaign customization
- Tracks installs, sales, and lifetime value
- Deep and deferred deep links
- Fraud detection and API integrations
Watch out
- No free plan
- Some support benefits require the Growth plan
Who it suits
It suits SaaS, e-commerce, and larger businesses seeking referral-driven acquisition, retention, or engagement. Teams can use it across mobile and web campaigns with codes, links, and store-credit rewards.
Verdict
AppVirality provides campaign creation, referral tracking, rewards, and integrations for mobile and SaaS programs. Its annual starting price and lack of a free plan should be weighed against the required referral features.
Plans and prices
From AppVirality's own pricing page, checked 14 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Growth (Referrals for SaaS) | $1,999 a year | unlimited users · multiple campaigns · fraud detection · priority chat support · branded links · webhooks · mobile SDKs · API · targeting · dedicated growth manager · Billed Annually |
| Custom (Referrals for Mobile Apps) | Priced on request | Android/iOS/Web · unlimited campaigns · fraud detection · targeting · segmentation · automated journeys · branded links · API · webhooks · white-label · Billed Annually |
| Custom (Referrals for SaaS) | Priced on request | custom pricing · SaaS referral campaigns |
The facts
Each one read from AppVirality's own pages, with the date it was checked.
What it does
- Analytics
- Referral analytics track clicks, installs, source, sign-ups, sales and lifetime value.checked 14 Oct 2026
- API security guidance
- The API guide warns developers not to call private-key APIs from an app because that could expose the key.checked 14 Oct 2026
- API surface
- Documented server endpoints cover users, referrers, conversion events, balances, rewards, coupons and webhooks.checked 14 Oct 2026
- Campaign design
- The product includes a WYSIWYG dashboard to customize campaign text, images, rewards, and branding.checked 8 Oct 2026
- CRM integration
- The SaaS product advertises CRM integration alongside REST APIs and webhooks.checked 14 Oct 2026
- Deep links
- The mobile product supports deep and deferred-deep links that route users into the app and distinguish existing users.checked 14 Oct 2026
- Fraud controls
- The feature set includes fraud detection or prevention for referral campaigns.checked 14 Oct 2026
- Funding news
- TechCrunch reported a $465,000 seed round announced on January 12, 2015, following Microsoft Accelerator participation.checked 14 Oct 2026
- GDPR
- AppVirality says it updated its product and privacy policy for GDPR and offers unsubscribe, update, and deletion APIs.checked 8 Oct 2026
- GDPR controls
- AppVirality says it provides unsubscribe, update and deletion APIs and can supply a GDPR data-processing agreement on request.checked 14 Oct 2026
- Integrations
- The SaaS product page lists CRM integration, webhooks, and REST APIs.checked 8 Oct 2026
- Legal and operating offices
- AppVirality’s contact page lists AppVirality Inc in Wilmington, Delaware and AppVirality Technologies Pvt Ltd in Hyderabad, India.checked 14 Oct 2026
- Licence
- Terms grant a limited, non-transferable usage licence, prohibit reverse engineering and state AppVirality owns the service and copyrights.checked 14 Oct 2026
- Limit: dashboard stability
- A G2 reviewer reported an unstable main dashboard and repeated login problems.checked 14 Oct 2026
- Limit: registration
- A Capterra reviewer said registration could take time despite finding the product easy to use.checked 14 Oct 2026
- Limit: support
- The same G2 reviewer said customer support needed improvement.checked 14 Oct 2026
- Mobile referrals
- Its mobile product runs referral programs across web, iOS and Android to increase app installs.checked 14 Oct 2026
Where it runs
- Android dependency
- Android integration examples specify AppViralitySDK or AppViralityUI version 2.0.11 Gradle dependencies.checked 14 Oct 2026
- Mobile app setup
- Mobile app referrals can be integrated using a JavaScript snippet or an SDK for iOS and Android.checked 8 Oct 2026
The company
- Company founding
- AppVirality says it launched in 2014.checked 14 Oct 2026
- Company HQ and size
- LinkedIn lists AppVirality Inc in Phoenix, Arizona, as privately held with 11–50 employees and a 2014 founding.checked 14 Oct 2026
- Company scale
- The company reports more than 750 million API calls per month, 25 million referral installs and over 1,200 customers.checked 14 Oct 2026
- Founded
- 2014checked 28 Sep 2026
- Headquarters
- Hyderabad, Telangana, Indiachecked 28 Sep 2026
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