99minds Referral
99minds Referral helps ecommerce and retail businesses run referral programs intended to generate organic sales.
What 99minds Referral is
99minds Referral helps ecommerce and retail businesses run referral programs intended to generate organic sales. Customers can share unique referral links through social media, email, SMS, and messaging apps, while the software tracks shares and conversions. Merchants can customize referral widgets and landing pages with their own colors, fonts, and messaging, and promote programs through onsite widgets, email, or SMS. Rewards include loyalty points, store credit, percentage discounts, and gift cards; businesses can set amounts and trigger conditions, then automate them with workflows. The service supports referral links and codes and includes fraud controls. The referral page names Shopify and BigCommerce support, while the broader integrations directory also lists Square POS, Shopify POS, Lightspeed, Heartland Retail, Klaviyo, and HubSpot. It is available on web and through an API. A Trust Center provides information on security, privacy, compliance, and legal matters. 99minds was founded in 2019 and is based in New York. A free plan is listed; monthly plans include Basic at $49 a month, Pro at $99 a month, Ultra at $199 a month, and Premium at $499 a month. Referral redemption is billable, and plan allowances apply before extra transaction rates.
Good
- Tracks referral shares and conversions.
- Supports referral links, codes, and fraud controls.
- Offers four configurable reward types.
- Widgets and landing pages can be customized.
- Includes a free plan.
Watch out
- Extra transaction rates apply beyond plan allowances.
- Free plan includes 50 transactions and one campaign.
- Enterprise pricing is custom and not listed.
Who it suits
It suits ecommerce and retail brands looking to run referral programs with customizable rewards and automated triggers. Shopify and BigCommerce are specifically named on the referral page.
Verdict
99minds Referral combines referral tracking, customizable rewards, and workflow automation for ecommerce and retail programs. Review transaction allowances and additional rates when considering a plan.
Plans and prices
From 99minds Referral's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free | Free | 50 monthly transactions · 1 campaign · 1 integration · 50 transactions; $0.50 per additional transaction; 1 campaign; 1 integration |
| Basic | $49 a month | 800 free monthly transactions · $0.15 additional transaction · 3 integrations · 1 automation workflow · 5 campaigns · $49 per month |
| Pro | $99 a month | 1,500 free monthly transactions · $0.15 additional transaction · 4 integrations · 5 automation workflows · 3 stores · $99 per month |
| Ultra | $199 a month | 3,000 free monthly transactions · $0.10 additional transaction · unlimited integrations · 10 automation workflows · 5 stores · $199 per month |
| Premium | $499 a month | 10,000 free monthly transactions · $0.05 additional transaction · unlimited integrations · unlimited automation workflows · 10 stores · $499 per month |
| Enterprise | Priced on request | Custom transactions · unlimited integrations · unlimited automation workflows · custom stores · Custom per month |
The facts
Each one read from 99minds Referral's own pages, with the date it was checked.
What it does
- API authentication and limits
- The API uses Bearer access tokens, separates website and server keys, and applies a stated limit of 150 requests per minute per IP address.checked 15 Oct 2026
- API documentation
- The vendor links to a separate API reference at docs.99minds.io with request paths, bodies and response schemas.checked 15 Oct 2026
- API sandbox
- Developers can obtain a sandbox key and test against sandbox.99minds.io before switching to production credentials.checked 15 Oct 2026
- API webhooks
- Transaction webhooks are HMAC-SHA256 signed and retried up to five times over roughly 4.5 hours.checked 15 Oct 2026
- Audience and scale
- The company describes itself as a B2B SaaS business established in the USA in 2019 that helps more than 1,000 businesses worldwide.checked 4 Oct 2026
- Branded experience
- Merchants can customize referral widget and landing page colors, fonts, and messaging.checked 4 Oct 2026
- Documentation and support
- The help center lists collections for integrations, referrals, workflows, loyalty, coupons, memberships, widgets, headless integration and video tutorials.checked 15 Oct 2026
- Gift-card feature
- Gift cards can be issued and redeemed online or offline, delivered through email, social media, WhatsApp or iMessage, and used across store locations.checked 15 Oct 2026
- Installation
- The Shopify app is installed from the Shopify App Store and the BigCommerce app from the BigCommerce Marketplace, after which campaigns are configured in the 99minds dashboard.checked 15 Oct 2026
- Integrations
- Listed integrations include Shopify, Shopify Plus, BigCommerce, WooCommerce, Salesforce Commerce Cloud, Square, Shopify POS, Lightspeed, Heartland, Clover, Hike, Runit, ConnectPOS, Microsoft Dynamics 365 and others.checked 15 Oct 2026
- Legal name
- The vendor footer identifies the company as 99minds Inc.checked 15 Oct 2026
- Limit: customization
- Spotsaas identifies limited customization for specific needs as a common complaint and says ongoing support may be needed for optimal use.checked 15 Oct 2026
- Limit: learning curve
- A Shopify reviewer reports a setup learning curve when aligning POS with email and SMS flows, although support was described as responsive.checked 15 Oct 2026
- Limit: security documentation
- The security policy page contains unrelated descriptions of a browser-testing platform and LambdaTest, reducing confidence in the document’s product specificity.checked 15 Oct 2026
- Loyalty feature
- The platform awards configurable loyalty points for purchases and activities and supports multi-tier VIP programs with expiry dates.checked 15 Oct 2026
- Notable news
- The help center published a referral-workflow tutorial dated February 16, 2026.checked 15 Oct 2026
Money
- Billing limit
- The pricing page lists referral redemption as a billable transaction, and monthly plan allowances apply before additional transaction rates are charged.checked 4 Oct 2026
The company
- Company headquarters
- LinkedIn lists headquarters at New York, New York, with a primary address of 750 Lexington Ave, New York, NY 10022.checked 15 Oct 2026
- Company size
- LinkedIn lists 99minds as a privately held company with 2–10 employees.checked 15 Oct 2026
- Founded
- 2019checked 28 Sep 2026
- Founded year
- LinkedIn lists 2021 as the founding year, while the company About page says it was established in 2019.checked 15 Oct 2026
- Headquarters
- 750 Lexington Ave, New York, NY 10022, United Stateschecked 28 Sep 2026
Where it runs
- GetApp integrations
- GetApp lists Shopify, WooCommerce, BigCommerce, Klaviyo and Omnisend as integrations and web, Android and iPhone/iPad as supported platforms.checked 15 Oct 2026
- Platforms supported
- The referral page says the service works with Shopify and BigCommerce.checked 4 Oct 2026
The full review of 99minds Referral
Overview
99minds Referral is referral-program software for ecommerce and retail merchants, with support for Shopify and BigCommerce. It is best suited to businesses that want to tailor incentives and automate their fulfillment; redemption allowances and per-transaction overages make volume an important part of choosing a plan.
Customers can share unique links through social media, email, SMS, and messaging apps, while the software tracks shares and conversions. Merchants can promote programs through onsite widgets, email campaigns, and SMS. Custom colors, fonts, and messaging let businesses bring widgets and landing pages closer to their storefront’s look.
Key features
Rewards can take the form of loyalty points, store credit, percentage discounts, or gift cards. Merchants can set reward amounts and the conditions that trigger them, then use workflows to execute rewards when specified events occur. This gives teams control over incentive mechanics, but the number of workflows varies by plan.
Referral links and codes support different sharing approaches, and fraud controls are included. The integrations directory names Shopify, BigCommerce, Square POS, Shopify POS, Lightspeed, Heartland Retail, Klaviyo, and HubSpot among its connections. A Trust Center covers security, privacy, compliance, and legal matters. For large, complex implementations, the company can recommend professional consultants.
Pricing
Referral redemption counts as a billable transaction. Each plan includes a monthly transaction allowance, with an additional rate applying after it is used; the apparent subscription price therefore does not tell the full cost for a high-volume program.
- Free: free, with 50 transactions, 1 campaign, and 1 integration; additional transactions cost $0.5 each. It can suit a small trial, but the low allowance and single campaign constrain ongoing use.
- Basic: $49 a month, billed per month, with 800 free monthly transactions, $0.15 per additional transaction, 3 integrations, and 1 automation workflow. This is the lower-cost paid option for a simpler program, but it has no listed store allowance or referral program inclusion.
- Pro: $99 a month, billed per month, with 1,500 free monthly transactions, $0.15 per additional transaction, 4 integrations, 5 automation workflows, and 3 stores. It raises capacity and supports multiple stores, though overages remain at the Basic rate.
- Ultra: $199 a month, billed per month, with 3,000 free monthly transactions, $0.10 per additional transaction, unlimited integrations, a referral program, 10 automation workflows, and 5 stores. This is the first tier explicitly including a referral program and is a better fit for growing multi-store operations.
- Premium: $499 a month, billed per month, with 10,000 free monthly transactions, $0.05 per additional transaction, unlimited integrations, a referral program, unlimited automation workflows, and 10 stores. Its larger allowance and lower overage rate favor higher-volume programs that need more stores and workflows.
- Enterprise: custom pricing, billed per month, with a custom transaction allowance and rates, unlimited integrations, a referral program, and a custom number of stores. It suits businesses needing tailored capacity rather than a fixed allowance.
Platforms
The service supports web and API access, and its referral page names Shopify and BigCommerce as supported ecommerce platforms. Connections to retail POS systems and marketing tools may broaden its fit for merchants using those integrations.
Who it's for
99minds Referral is a reasonable match for ecommerce and retail teams that want a branded referral experience, several reward formats, and event-triggered reward automation. The company says it serves more than 1,000 businesses worldwide and was established in the USA in 2019. Small programs can start on the free plan, but merchants should weigh its 50-transaction cap against the paid tiers before relying on it for regular activity.
Pros and cons
- Pros: Multiple sharing channels and tracked conversions connect referrals to outcomes; configurable reward types and triggers accommodate different incentive structures; integrations include ecommerce, POS, and marketing services.
- Cons: The free tier allows only 50 transactions and one campaign; additional charges apply when a monthly allowance is exceeded; Basic and Pro do not explicitly include a referral program, which appears in Ultra and higher tiers.
Alternatives
For a broader comparison, see Referral Marketing Software. Consider GrowSurf if its free affiliate-program tier—with no monthly subscription, a 3% success fee, up to 1,000,000 participants, and five affiliate programs—better matches an affiliate-led model. ReferralHero offers a free forever tier for up to 25 subscribers with PRO features and ReferralHero branding, so it may suit a very small program testing those features.
Cello lists a Grow plan at $200 a month with unlimited referrals, all integrations, and all features, which may appeal to teams prioritizing those stated inclusions. Mention Me is another option for businesses seeking AI-powered, multi-channel referral experiences and customer acquisition and retention capabilities.
Referrals.com offers a free tier for one brand and up to 20 participants per campaign, making it a possible fit for a smaller capped program. Soreto has a free plan for up to 500 sales per month with limited sharing channels and analytics access, which may suit merchants whose sales fit that ceiling.
Extole is an alternative to consider if its customer eligibility terms fit your business. RefRef offers a free cloud plan with unlimited programs and participants, reward automation, and affiliate management, which may fit teams seeking those capabilities.
Verdict
Choose 99minds Referral if your ecommerce or retail business needs configurable referral rewards, branded customer touchpoints, and workflows that automate fulfillment across supported stores and integrations. Its strongest reason to choose it is the combination of incentive flexibility and automation; its main reason to look elsewhere is transaction-based billing, especially if redemption volume could outgrow the included allowance.
Alternatives to 99minds Referral
- 1
ReferralHero
Free planAndroidiOSWebAPI8.0From $199 a month - 2
Cello
Free planAndroidiOSWebAPI7.9From $65 a month - 3
Mention Me
Free planAndroidiOSWebAPI7.6Free plan - 4
AppVirality
AndroidiOSWebAPI7.4From $1,999 a year - 5
GrowSurf
Free planAndroidiOSWebAPI7.4From $125 a month - 6
InviteReferrals
AndroidiOSWebAPI7.3From $99 a month