AppVirality
7.4#5 in referral marketing softwareFrom $1,999 a yearAndroidiOSWebAPI
VisitAppVirality vs Cello
What both publish
| Fact | AppVirality | Cello |
|---|---|---|
| Analytics | Referral analytics track clicks, installs, source, sign-ups, sales and lifetime value. | The product includes real-time referral performance analytics and reporting exports. |
| Funding news | TechCrunch reported a $465,000 seed round announced on January 12, 2015, following Microsoft Accelerator participation. | Tech.eu reported on 21 July 2023 that Cello raised a €3.1 million seed round led by HV Capital after a €2.3 million pre-seed round. |
| Rating on G2 | 3.0 out of 5 from 1 review. | 4.9 out of 5 from 32 reviews |
| SDKs | Documentation covers Android, iOS, web and SaaS JavaScript SDK integrations with callbacks, listeners and testing procedures. | Cello offers web and mobile SDKs, with mobile support listed for iOS, Android, Flutter and React Native. |
AppVirality plans
- Growth (Referrals for SaaS)$1,999 a year
- Custom (Referrals for Mobile Apps)Priced on request
- Custom (Referrals for SaaS)Priced on request
Cello plans
- Grow$200 a month
- Scale$750 a month
- User Referrals EnterprisePriced on request
- FreeFree
- Plus$80 a month
- Pro$280 a month
Pick AppVirality if…
It suits SaaS, e-commerce, and larger businesses seeking referral-driven acquisition, retention, or engagement. Teams can use it across mobile and web campaigns with codes, links, and store-credit rewards.
Pick Cello if…
Cello suits teams that want to run partner referral campaigns with referral links or codes and payout support through PayPal or Venmo. The Free, Plus, and Pro plans may fit programs sized around their campaign and transacting-partner limits; enterprise plans address larger referral or partner needs.