Apphud

Apphud is subscription infrastructure and analytics for mobile apps, best suited to teams managing in-app purchases across iOS and Android. It pairs purchase handling with revenue reporting and paywall experiments, though its free tier is narrow for a growing team.

Overview

Apphud handles in-app purchases and auto-renewable subscriptions without server code, alongside a dashboard for subscription performance. SDKs support iOS, Android, React Native, Flutter, and Unity, giving teams several routes to integrate it across mobile projects. Its appeal is strongest for subscription-led apps that want purchase infrastructure and analysis in one service; teams focused on ad mediation should look elsewhere.

Key features

Purchase handling and validation

Apphud supports purchases and auto-renewals without requiring teams to build server code for that handling. It also validates App Store and Google Play receipts to help prevent fraudulent transactions. That combination can reduce backend work, though Rules—the feature for offering discounts to retain or win back subscribers—are limited to iOS.

Analytics and experiments

The dashboard reports MRR, retention, churn, ARPU, trial conversions, proceeds, and refunds. A/B experiments let teams compare in-app purchases and paywalls, making Apphud useful for both monitoring subscription results and testing changes intended to improve them.

Integrations and compliance

Named integrations include AppsFlyer, Adjust, Branch, Firebase, Amplitude, Mixpanel, OneSignal, Meta, and TikTok. Apphud also describes custom webhooks and APIs, and its integration examples include Slack and Stripe. The development page lists GDPR/CCPA compliance.

Pricing

Apphud uses a freemium model. The Free plan includes $10,000 MTR, one seat, and email and community support. Its single seat makes it a fit for an individual or a small evaluation, not a shared team workflow. After the free-plan MTR grace period, renewals stop being tracked and dashboard access is unavailable, so teams approaching the cap should plan to move up rather than count on continued tracking.

Pro costs $49 a month and includes $5,000 MTR, five seats, and online chat support; it is free until $1,000 MTR. It suits small teams ready for paid support and additional seats, though its included MTR is lower than the Free plan's stated amount. Expert costs $59 a month, includes $5,000 MTR and ten seats, and is free until $1,000 MTR. For the $10 monthly step up from Pro, it adds higher-priority online chat, LTV predictions, server-to-server webhooks, and daily data exports, making it the stronger fit when those capabilities or extra seats matter.

Enterprise has custom pricing and applies to $100,000+ MTR. It includes unlimited seats, premium support, on-demand raw data exports, and volume discounts, for organizations whose scale or data needs exceed the standard plans. The plan terms state the MTR amounts and free thresholds but do not give further billing or renewal terms.

Platforms

Apphud supports iOS, Android, React Native, Flutter, and Unity through its SDKs, and is also categorized for API and web. The framework coverage is useful for teams building across native and cross-platform mobile environments.

Who it's for

Apphud is a sensible choice for mobile subscription businesses that want purchase handling, receipt validation, revenue analytics, and paywall experiments together. It is less compelling for teams that need multi-seat access on the free plan, depend on Android Rules, or primarily need advertising mediation rather than subscription infrastructure.

Pros and cons

• Pros: Purchase handling and receipt validation do not require server code, reducing the infrastructure work a team must own.
• Pros: Subscription metrics and A/B tests cover both performance analysis and paywall or purchase experiments.
• Pros: SDKs span major native and cross-platform mobile options, with named analytics, attribution, messaging, and API connections.
• Cons: Free use is limited to one seat and $10,000 MTR, with tracking and dashboard access affected after the grace period.
• Cons: Rules are iOS only, limiting the discount-based retention and win-back feature for Android teams.
• Cons: Pro and Expert each include $5,000 MTR, below the Free plan's $10,000 allowance, and have fixed seat caps.

Alternatives

For subscription infrastructure comparisons, RevenueCat offers a free tier up to $2,500 in monthly tracked revenue, then charges 1% once that threshold is reached; it may suit teams preferring that revenue-based transition. Adapty is free under $5K/month and charges 1% above that, a fit for teams whose revenue falls within that free threshold. PlayFab is another freemium option across mobile, desktop, and web platforms.

For ad mediation rather than subscription management, Google Ad Manager App Mediation is free and supports up to 50 mediation networks in a serving chain, subject to linking an Ad Exchange for mobile apps account as default. DT FairBid is free, with publishers collecting payments directly from mediated ad networks. Google AdMob is free and has a USD 100 payment threshold. CAS.AI Mediation is free to set up and takes a cut from earnings; its no-loss A/B test applies to apps with 5,000+ daily active users. AppLovin MAX is free for publishers, with bidding networks paying AppLovin a fee on generated ad revenue.

Browse Game Monetization Software for a broader category view.

Verdict

Apphud is a strong fit for mobile teams that need subscription handling, receipt validation, analytics, and experiments without building server-side purchase infrastructure. Its clearest advantage is that those jobs sit together across several mobile SDKs. Look elsewhere if the free plan's seat and MTR limits are too restrictive, if Android retention rules are essential, or if ad monetization is the primary need.