Google AdMob
Google AdMob is a free platform for earning revenue from mobile app advertising.
What Google AdMob is
Google AdMob is a free platform for earning revenue from mobile app advertising. It matches ads to apps using criteria set by publishers and handles billing between advertisers and ad networks. Publishers can use mediation to work with multiple networks; participating sources bid on each impression in real time, and the highest-paying bid wins. Available formats include native, rewarded, banner, video, and interstitial ads. AdMob connects with Google Analytics for Firebase to provide ad revenue and user engagement insights. Publishers can review individual ads and block them by advertiser URL, category, network, or sensitive topic. Google provides Mobile Ads SDK integration guides for Android and iOS, and the listed supported platforms also include Unity and Flutter. Signing up requires a Google account and phone number, and monetization setup requires payment details. Before an app can fully serve ads, it must be published, linked to a supported store, and pass an app readiness review. For USD accounts, the payment threshold is $100, with identity and address verification required to receive payment.
Good
- Supports native, rewarded, banner, video, and interstitial ads.
- Mediation works with multiple ad networks.
- Integrates with Google Analytics for Firebase.
- Publishers can block ads by several criteria.
Watch out
- Monetization setup requires payment details.
- Apps must pass an app readiness review before fully serving ads.
- USD accounts have a $100 payment threshold.
- Identity and address verification are required for payment.
Who it suits
AdMob is aimed at mobile app developers, including game developers using ad-funded or hybrid monetization. It suits publishers who want ad formats, mediation, and controls over which ads appear.
Verdict
AdMob provides app ad serving, mediation, and ad controls without a listed platform fee. Before choosing it, account for app review, payment setup, verification, and the USD payment threshold.
Plans and prices
From Google AdMob's own pricing page, checked 30 Sep 2001.
| Plan | Price | What it gives you |
|---|---|---|
| AdMob | Free | Earnings depend on advertiser demand and ad performance; USD 100 payment threshold |
The facts
Each one read from Google AdMob's own pages, with the date it was checked.
What it does
- Account requirements
- Signing up requires a Google account and phone number, and monetization setup requires payment details.checked 30 Sep 2001
- Ad controls
- Publishers can review individual ads and block ads by advertiser URL, category, network, or sensitive topic.checked 30 Sep 2001
- Ad formats
- AdMob supports native, rewarded, banner, video, and interstitial ad formats.checked 30 Sep 2001
- Analytics integration
- AdMob integrates with Google Analytics for Firebase to provide ad revenue and user engagement insights.checked 30 Sep 2001
- Audience
- Google describes AdMob as a monetization platform for mobile app developers, including game developers using hybrid or ad-funded models.checked 30 Sep 2001
- Feature availability
- Google notes that some AdMob features are in beta and are not available to all publishers.checked 30 Sep 2001
- Mediation
- AdMob mediation lets publishers work with multiple ad networks to optimize fill rate and revenue.checked 30 Sep 2001
- Payment limit
- For USD accounts, the payment threshold is $100, and identity and address verification are required to receive payment.checked 30 Sep 2001
- Purpose
- AdMob matches ads to mobile apps using publisher-set criteria and handles advertiser and network billing.checked 30 Sep 2001
- Real-time bidding
- Participating ad sources bid on each impression in real time, with the highest-paying bid winning.checked 30 Sep 2001
- Support
- Google offers a personalized AdMob specialist consultation for developers with more than 25,000 daily active users.checked 30 Sep 2001
Where it runs
- App ownership
- Google says apps created after January 2025 that are not verified with app-ads.txt face limited ad serving.checked 30 Sep 2001
- App review
- Before fully serving ads, a published app must be linked to a supported store and pass an app readiness review.checked 30 Sep 2001
- SDK platforms
- Google provides Mobile Ads SDK integration guides for iOS and Android apps.checked 30 Sep 2001
The company
- Headquarters
- Mountain View, Californiachecked 28 Sep 2001
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