DT FairBid
6.8#1 in supply side platformsFree planFree planAndroidiOSWebAPI
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| Fact | DT FairBid | Google AdMob |
|---|---|---|
| Ad formats | The FairBid sample app demonstrates banners, interstitials, rewarded videos, and MRECs. | Supported formats include native, rewarded, banner, video and interstitial ads. |
| Headquarters | Austin, Texas, United States | Mountain View, California |
| Purpose | DT FairBid lets publishers use DT’s mediation technology to integrate, manage, and optimize multiple mediated ad networks. | AdMob matches ads to mobile apps using publisher-set criteria and handles advertiser and network billing. |
DT FairBid suits publishers who want to manage mediated ad networks and placements for Android, iOS, or Unity apps. It may also fit teams that need bidding or waterfall mediation and reporting APIs.
AdMob is aimed at mobile app developers, including game developers using ad-funded or hybrid monetization. It suits publishers who want ad formats, mediation, and controls over which ads appear.