
Google AdMob
7.4#2 in app monetization platformsFree planFree planAndroidiOSWebAPI
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| Fact | Google AdMob | InMobi CMP |
|---|---|---|
| Headquarters | Mountain View, California | Singapore |
| Purpose | AdMob matches ads to mobile apps using publisher-set criteria and handles advertiser and network billing. | InMobi CMP helps app and web publishers manage consent and privacy compliance. |
AdMob is aimed at mobile app developers, including game developers using ad-funded or hybrid monetization. It suits publishers who want ad formats, mediation, and controls over which ads appear.
You want what its maker publishes above — check its page for the details.