AppLovin MAX
6.4#5 in app monetization platformsFree planFree planAndroidiOS
VisitAppLovin MAX vs Google AdMob
Google AdMob
7.4#2 in app monetization platformsFree planFree planAndroidiOSWebAPI
VisitWhat both publish
| Fact | AppLovin MAX | Google AdMob |
|---|---|---|
| Ad formats | Supported formats listed include rewarded video, app open, interstitial, MREC, banner, and native ads. | Supported formats include native, rewarded, banner, video and interstitial ads. |
| Purpose | MAX provides monetization tools that help mobile games earn revenue from ad impressions. | AdMob matches ads to mobile apps using publisher-set criteria and handles advertiser and network billing. |
AppLovin MAX plans
- MAX mediationFree
Google AdMob plans
- AdMobFree
- AdMob APIFree
Pick AppLovin MAX if…
MAX suits mobile game publishers seeking ad monetization, reporting, and ways to compare mediation setups. It may also fit teams working with its listed platforms and development frameworks.
Pick Google AdMob if…
AdMob is aimed at mobile app developers, including game developers using ad-funded or hybrid monetization. It suits publishers who want ad formats, mediation, and controls over which ads appear.