Sendlane
7.6#32 in email marketing toolsFrom $100 a monthWebAPI
VisitSendlane vs SmartrMail
SmartrMail
7.1#3 in merchant marketing softwareFrom $100.01 a monthFree planWebAPI
VisitWhat both publish
| Fact | Sendlane | SmartrMail |
|---|---|---|
| A/B testing | Yes | Yes |
| Analytics | Sendlane lists real-time data and analytics, ROI and conversion tracking, and machine-learning open predictability among its features. | Reporting connects opens, clicks, and conversions to orders and includes campaign sales attribution and automation-level reporting. |
| API | Sendlane provides JavaScript tracking and server-side APIs for custom ecommerce integrations and customer behavior and transaction data. | SmartrMail documents an API that uses token authentication and provides endpoints for lists and subscribers. |
| Audience segmentation | Yes | Yes |
| Email automation | Yes | Yes |
| Free plan | No | Yes |
| Headquarters | San Diego, California, United States | New York, NY, USA |
| Integrations | The pricing page advertises deep-data integrations for Shopify, WooCommerce, ClickBank, Miva, Smile.io, and OneClick, plus 2,000-plus apps through Zapier. | The pricing page lists Shopify, BigCommerce, WooCommerce, and Neto as supported platforms on Free; Essential is listed as Shopify only. |
| Product | Sendlane presents a unified retention marketing platform for email, SMS, reviews, and forms. | SmartrMail provides email and SMS marketing for ecommerce merchants. |
Sendlane plans
- 60-Day Free TrialFree
- Email plan$100 a month
SmartrMail plans
- FreeFree
- Essential$100.01 a month
- Pro$490.01 a month
- SMS add-on$10 a month
Pick Sendlane if…
It suits direct-to-consumer merchants and eCommerce brands needing email automation, segmentation, testing, and integrations. SMS activation is limited to businesses with registered addresses in the United States.
Pick SmartrMail if…
You want what its maker publishes above — check its page for the details.