Oracle Responsys
7.3#3 in customer lifetime value softwareFrom $2 a yearAndroidiOSWebAPI
VisitOracle Responsys vs Zeta Marketing Platform
Zeta Marketing Platform
6.6#14 in customer journey orchestration softwareAndroidiOSWebAPI
VisitWhat both publish
| Fact | Oracle Responsys | Zeta Marketing Platform |
|---|---|---|
| Channels | Responsys supports email, SMS, mobile push, and web push campaigns. | The platform activates across email, social, connected TV, display, video, mobile, and in-store. |
| Founded | 1977 | 2007 |
| Headquarters | Austin, Texas, USA | New York, NY, United States |
| Integrations | Responsys apps connect programs and campaign messages to external systems; apps are available from Oracle and other developers through Oracle Cloud Marketplace. | ZMP connections support FTP, FTPS, SFTP, Amazon S3, and Google Cloud Storage; partner connectors include Pinterest, TikTok, X, and Snapchat for exporting customer audiences. |
| Security | Security features include access controls, data redaction, encryption at rest, HTTPS REST APIs, and secure file transfer options. | ZMP security options include SAML 2.0 single sign-on, IP whitelisting, and multi-factor authentication. |
Oracle Responsys plans
- Marketing Automation Responsys Enterprise Cloud Service$2 a year
Zeta Marketing Platform plans
- Zeta Marketing PlatformPriced on request
Pick Oracle Responsys if…
It is designed for B2C marketing teams managing personalized campaigns across several channels. Teams needing audience tools, integrations, APIs, and browser-based SaaS access may find it suitable.
Pick Zeta Marketing Platform if…
It suits marketers seeking to coordinate customer journeys across advertising, messaging and in-store channels. Businesses that need audience insights, campaign measurement or low-code data onboarding may also find its listed tools relevant.