Mailchimp
8.3#1 in email marketing softwareFrom $13 a monthFree planAndroidiOSWebAPI
VisitMailchimp vs Upland Adestra
Upland Adestra
5.9#118 in marketing automation softwareWebAPI
VisitWhat both publish
| Fact | Mailchimp | Upland Adestra |
|---|---|---|
| A/B testing | A/B testing is offered for testing and optimizing email campaigns. | Yes |
| Audience segmentation | Yes | Yes |
| Email automation | Yes | Yes |
| Email marketing | The product sends personalized email campaigns and provides campaign creation tools. | The platform supports high-volume email campaigns, newsletter automation, lifecycle journeys, dynamic content, and personalization. |
| Free plan | Yes | No |
| Integrations | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. | Upland describes integrations with Salesforce, Shopify, BlueConic, and Zapier; the BlueConic integration supports scheduled batch imports and requires an active BlueConic account. |
Mailchimp plans
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
Upland Adestra plans
- AdestraPriced on request
Pick Mailchimp if…
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.
Pick Upland Adestra if…
You want what its maker publishes above — check its page for the details.