Mailchimp
8.3#1 in email marketing softwareFrom $13 a monthFree planAndroidiOSWebAPI
VisitMailchimp vs ReachMail
What both publish
| Fact | Mailchimp | ReachMail |
|---|---|---|
| A/B testing | A/B testing is offered for testing and optimizing email campaigns. | Campaigns can test different message versions to compare delivery or engagement results. |
| API | Mailchimp exposes open Marketing and Transactional APIs authenticated with OAuth or API keys. | The REST, language-independent API exposes core functions including list uploads, campaign creation, scheduling and report retrieval. |
| Audience segmentation | Yes | Yes |
| Automation | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. | Automation includes drip auto-messages, journeys, follow-up campaigns and auto-tagging. |
| Company history | Mailchimp was founded in Atlanta in 2001 by Ben Chestnut and Dan Kurzius. | ReachMail says it originated inside Publishing Dynamics before becoming a standalone service and later adding Easy-SMTP transactional delivery. |
| Email automation | Yes | Yes |
| Free plan | Yes | Yes |
| Headquarters | Atlanta, USA | ReachMail's current website lists its contact headquarters at 9920 Pacific Heights Boulevard, Suite 150, San Diego, California. |
| Integrations | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. | ReachMail supports Zapier and lists Facebook, Twitter, LinkedIn, Google Analytics, Matomo, OpenWebAnalytics, and Orbi integrations. |
| Rating on Capterra | 4.5 out of 5 from 17,528 reviews | 4.6 out of 5 from 70 reviews |
| Rating on Software Advice | 4.5 out of 5 from 17,681 reviews | 4.6 out of 5 from 70 reviews |
| Rating on TrustRadius | 8.4 out of 10 from 2,886 reviews and ratings | 9.8 out of 10 from 21 reviews and ratings |
Mailchimp plans
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
ReachMail plans
- Basic$8 a month
- Pro$18 a month
- Easy-SMTP BasicFree
- FreeFree
- Basic 500$8 a month
- Pro 500$18 a month
Pick Mailchimp if…
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.
Pick ReachMail if…
ReachMail suits organizations that need email campaigns, automated follow-up, or transactional email delivery. Its listed customer types include small businesses, nonprofits, community organizations, and large companies.