Mailchimp
8.3#1 in email marketing softwareFrom $13 a monthFree planAndroidiOSWebAPI
VisitMailchimp vs OpenEMM
What both publish
| Fact | Mailchimp | OpenEMM |
|---|---|---|
| A/B testing | A/B testing is offered for testing and optimizing email campaigns. | Yes |
| API | Mailchimp exposes open Marketing and Transactional APIs authenticated with OAuth or API keys. | The documentation describes SOAP and REST APIs for remote management and a callback API for sending event notifications to third-party systems. |
| Audience segmentation | Yes | Yes |
| Company size | LinkedIn lists Mailchimp as an Atlanta-based private company with 1,001–5,000 employees. | LinkedIn lists AGNITAS AG in the 11–50 employee range. |
| Email automation | Yes | Yes |
| Founded | 2001 | LinkedIn states that Martin Aschoff founded AGNITAS in 1999. |
| Free plan | Yes | Yes |
| Headquarters | Atlanta, USA | LinkedIn lists AGNITAS AG's headquarters in Munich, Germany. |
| Integrations | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. | The documentation identifies Make and n8n connectors, while the platform also supports data exchange through web services, HTTP endpoints, and imports or exports. |
| Landing pages | Yes | Yes |
| Rating on G2 | 4.3 out of 5 from 18,430 reviews | 3.5 out of 5 from 1 review shown for AGNITAS; G2 says there are not enough reviews to provide buying insight. |
| Security | Mailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT. | AGNITAS says users can inspect the source code and choose where to run OpenEMM, and describes the product as GDPR-compliant. |
Mailchimp plans
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
OpenEMM plans
- OpenEMMFree
Pick Mailchimp if…
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.
Pick OpenEMM if…
OpenEMM may suit SMEs, associations, and clubs that want email marketing and automation and can work with its reduced feature range. It is also suited to users able to handle self-hosting and the stated server requirements.