
Mailchimp
8.3#1 in email marketing softwareFrom $13 a monthFree planAndroidiOSWebAPI
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| Fact | Mailchimp | OnVoard |
|---|---|---|
| Audience segmentation | Yes | Yes |
| Email automation | Yes | Yes |
| Free plan | Yes | Yes |
| Integrations | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. | OnVoard says its apps are native on Shopify, BigCommerce, EasyStore, and Wix. |
| Security | Mailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT. | OnVoard says its console and API use HTTPS, passwords are hashed with PBKDF2 and SHA256, and third-party credentials are encrypted in its database. |
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.
OnVoard suits ecommerce stores looking to combine email marketing with reviews, loyalty, restock alerts, and onsite tools. Stores should consider their contact and email volumes when choosing a plan.