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Klaviyo vs Privy

Klaviyo logo

Klaviyo

7.0#4 in customer lifetime value softwareFree plan
Free planWeb
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Privy logo

Privy

6.7#7 in merchant marketing softwareFrom $24 a month
WebAPI
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What both publish

FactKlaviyoPrivy
A/B testingYesYes
Audience segmentationYesYes
Email automationYesYes
Free planA free plan is available with core features and no monthly cost within stated limits.No
Landing pagesYesYes

Klaviyo plans

  • FreeFree
  • EmailPriced on request
  • Email—
  • EnterprisePriced on request

Privy plans

  • Email$30 a month
  • Pop-ups & Displays only$24 a month
  • SMS Add-on—

Pick Klaviyo if…

Klaviyo suits businesses that want to manage several marketing channels, automate email, and segment audiences. Its free plan may fit smaller accounts that can stay within its profile and sending limits.

Pick Privy if…

Privy suits small and mid-sized ecommerce brands and non-technical teams looking to combine lead capture with email and SMS campaigns. Shopify sellers may find the listed store sync and ecommerce-focused support relevant.

Charts they share