Kit
8.5#8 in email marketing toolsFrom $33 a monthFree planiOSWebAPI
VisitKit vs SendPulse
What both publish
| Fact | Kit | SendPulse |
|---|---|---|
| API | Kit offers API access on its Free plan, and its help center describes API V4 for automating workflows and integrating third-party tools. | The public REST API uses HTTPS at api.sendpulse.com, returns JSON and supports OAuth-style access tokens. |
| Company legal name | The legal entity is Kit, Inc., with Nathan Barry listed as CEO and a Boise, Idaho mailing address. | Crunchbase identifies the company as SendPulse Inc. |
| Developer documentation | The developer site documents broadcasts, subscriber management, tags, custom fields, purchase imports and app development. | The API reference documents endpoint methods, authorization, request formats and example responses for email, SMTP, SMS, Viber and other services. |
| Founded | 2013 | 2015 |
| Free plan | Yes | Yes |
| Integrations | Kit has an App Store where community developers publish integrations, installed through API authorization or third-party OAuth flows. | Listed integrations include WooCommerce, Shopify, Salesforce, HubSpot, WordPress, Pipedrive, Typeform, Zapier, Make, MySQL and Facebook Leads. |
| Paid from | 33 | 9.6 |
| Praise: support | GetApp reviewers commonly describe Kit support as responsive, friendly and effective, while a minority report slow or automated replies. | Some reviewers describe support as responsive, helpful and available around the clock. |
| Rating on Capterra | Capterra lists Kit at 4.6 out of 5 from 244 reviews. | 4.6 out of 5 from 773 reviews. |
| Rating on G2 | G2 lists Kit with 4.4 out of 5 stars from 236 reviews. | 4.6 out of 5 from 722 reviews. |
| Rating on GetApp | GetApp lists Kit at 4.6 out of 5 from 244 verified reviews. | 4.6 out of 5 from 773 reviews. |
Kit plans
- NewsletterFree
- Creator$33 a month
- Pro$66 a month
- FreeFree
SendPulse plans
- Standard (pay as you go)$48 a month
- FreeFree
- Standard$9.60 a month
- Pro$11.52 a month
- Standard pay-as-you-go$48, paid once
- EnterprisePriced on request
Pick Kit if…
You want what its maker publishes above — check its page for the details.
Pick SendPulse if…
SendPulse suits marketers who need automated email campaigns, audience segmentation and A/B testing across web or mobile devices. It also fits users who want to start with a free allowance of up to 500 subscribers.