Kit
8.5#8 in email marketing toolsFrom $33 a monthFree planiOSWebAPI
VisitKit vs Mailchimp
What both publish
| Fact | Kit | Mailchimp |
|---|---|---|
| API | Kit offers API access on its Free plan, and its help center describes API V4 for automating workflows and integrating third-party tools. | Mailchimp exposes open Marketing and Transactional APIs authenticated with OAuth or API keys. |
| Email marketing | The product supports creator-focused email campaigns for marketing products and services. | The product sends personalized email campaigns and provides campaign creation tools. |
| Founded | 2013 | 2001 |
| Free plan | Yes | Yes |
| Integrations | Kit has an App Store where community developers publish integrations, installed through API authorization or third-party OAuth flows. | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. |
| Praise: ease of use | TrustRadius reviewers repeatedly praise Kit's simple interface for forms, automations and list management. | G2 reviewers praise Mailchimp as easy to use with professional templates that make readable business emails quick to create. |
| Rating on Capterra | Capterra lists Kit at 4.6 out of 5 from 244 reviews. | 4.5 out of 5 from 17,528 reviews |
| Rating on G2 | G2 lists Kit with 4.4 out of 5 stars from 236 reviews. | 4.3 out of 5 from 18,430 reviews |
Kit plans
- NewsletterFree
- Creator$33 a month
- Pro$66 a month
- FreeFree
Mailchimp plans
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
Pick Kit if…
You want what its maker publishes above — check its page for the details.
Pick Mailchimp if…
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.