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Iterable vs Mailchimp

Iterable

7.1#53 in marketing automation software
AndroidiOSWebAPI
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Mailchimp logo

Mailchimp

8.3#1 in email marketing softwareFrom $13 a month
Free planAndroidiOSWebAPI
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What both publish

FactIterableMailchimp
Email automationYesYes
Founded20132001
HeadquartersSan Francisco, California, United StatesAtlanta, USA
IntegrationsIterable documentation names Segment, Mixpanel, Google Analytics, Salesforce, Meta Ads Manager, and Movable Ink among its integrations.Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online.

Iterable plans

  • Custom enterprise planPriced on request

Mailchimp plans

  • FreeFree
  • Essentials$13 a month
  • Standard$20 a month
  • Premium$350 a month

Pick Iterable if…

You want what its maker publishes above — check its page for the details.

Pick Mailchimp if…

Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.

Charts they share