Icegram Engage
6.6#14 in pop-up builder softwareFrom $99 a yearFree planWebSelf-hosted
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| Fact | Icegram Engage | Picreel |
|---|---|---|
| Installation | The free plugin is available from WordPress.org, while Pro and Max are installed by uploading a ZIP file through the WordPress dashboard. | Deployment requires copying Picreel JavaScript into the website source, with Google Tag Manager installation also supported. |
| Integrations | Icegram Engage can embed forms from email services such as Mailchimp using raw HTML, and its documentation lists Contact Form 7, E-goi, shortcodes, and WPML-related multilingual messages. | The integration catalog lists Mailchimp, ActiveCampaign, Zapier, webhooks, WordPress, Shopify, Salesforce, HubSpot, Marketo, Google Analytics and many other services. |
| Support | Icegram says it provides one-to-one email support to customers and phone support to Pro customers. | Picreel advertises 24/7 live chat, phone, and email support; its page says email responses are guaranteed within one business day. |
| Targeting | Campaigns can be targeted using page, timing, location, device, and visitor behavior rules, including exit and scroll triggers. | Campaigns can target exit intent, scroll position, time on page, URL, visitor type, device and location. |
| Testing and analytics | The product offers campaign and message reporting and A/B split testing to help users compare variants and optimize conversions. | Picreel supports A/B testing and reporting with real-time campaign performance data. |
Icegram Engage suits WordPress site owners, bloggers, marketers, and small businesses seeking targeted on-site messages or lead capture. Max is an option for users who want campaigns displayed on non-WordPress sites.
Picreel suits online businesses seeking to turn existing website traffic into leads, sales, or subscribers. The free plan may suit sites with up to 5,000 monthly pageviews.