
Cloudflare Zaraz
6.5#6 in tag management softwareFrom $5 a monthFree planWebAPI
Visit

It suits website owners managing analytics, advertising pixels, chatbots, or marketing automation tools. It may also fit sites that need consent-based loading and event-triggered tools.
Matomo suits people who need web analytics with event, conversion, ecommerce, or session tracking. Its free self-hosted option may suit those who want to host the platform themselves, while Cloud plans offer a 21-day trial.