Clay
7.2#1 in gtm toolsFrom $167 a monthFree planWebLinuxmacOS
VisitClay vs UserGems
What both publish
| Fact | Clay | UserGems |
|---|---|---|
| Integrations | The integrations directory lists Salesforce, HubSpot, Snowflake, Google BigQuery, and other providers. | The maker lists Salesforce, HubSpot, Outreach, Salesloft, Gong Engage, LinkedIn, Meta and Google among its integrations. |
| Intended users | Clay describes Launch as suited to small teams automating prospecting workflows and Growth as suited to teams with CRM-based workflows and growth campaigns. | The maker identifies ABM marketers, SDRs, AEs and RevOps teams running outbound, account-based or multi-threaded sales and marketing as beneficiaries. |
| Purpose | Clay is a spreadsheet-style platform for connecting information and automating work, used by salespeople, growth teams, and small agencies to find and reach customers. | UserGems surfaces companies and buyers showing buying signals and helps sales and marketing teams identify who is in-market and what to do next. |
| Signals | Clay can track job changes, promotions, new hires, company news, social signals, and web intent signals, depending on the plan. | The platform combines first-, second- and third-party data and provides native signals such as buyer intent, website visits, role changes, M&A and hiring. |
| Support | Growth includes priority support, and Enterprise includes a dedicated growth strategist. | Plans include email and Slack support, with Core, Advanced or Elite implementation and customer success support by tier. |
Clay plans
- FreeFree
- Launch$167 a month
- Growth$446 a month
- EnterprisePriced on request
UserGems plans
- Core$40,000 a year
- Advanced$75,000 a year
- Elite$150,000 a year
Pick Clay if…
Clay may suit salespeople, growth teams and small agencies looking to enrich prospect data and automate customer-finding workflows. Launch is described for small teams, while Growth is for teams with CRM-based workflows and growth campaigns.
Pick UserGems if…
You want what its maker publishes above — check its page for the details.