Circana Liquid Activation vs RetentionX
| Circana Liquid Activation | RetentionX | |
|---|---|---|
| Free plan | No | |
| Free trial | Yes | Yes |
| Paid from | $49/mo | |
| Platforms | Web | api, Web |
| Segment methods | purchase behavior; category trends; shopper attributes; brand-level purchase; product-level purchase; verified buyers; new buyers; switchers; triers | |
| Activation destinations | media platforms; publishers; marketing technologies; retail media; digital; TV | |
| Location planning | Yes | |
| Scenario planning | Yes | |
| Free plan | No | |
| Paid from | 49 /mo | |
| Data refresh | daily | |
| Storefront platforms | Shopify, BigCommerce; other ecommerce platforms via scheduled data import | |
| Marketing attribution | Yes | |
| Profitability reporting | Yes | |
| Customer cohorts | Yes | |
| Product margin tracking | Yes | |
| Data refresh frequency | daily |
Listed together in Best Customer Segmentation Software