Circana Liquid Activation
The facts below are what the maker publishes about Circana Liquid Activation, checked and dated. Our editors have not written about it yet.
The facts
Each one read from Circana Liquid Activation's own pages, with the date it was checked.
What it does
- Activation speed
- Circana says audience sizing, building, and distribution can happen in minutes or seconds.checked 7 Oct 2026
- Activation use cases
- Listed use cases include retail media targeting, digital and TV segmentation, product launches, brand switching, campaign refinement, and cross-channel activation.checked 7 Oct 2026
- Audience creation
- Users can search, customize, size, activate, and optimize audiences in a single workflow.checked 7 Oct 2026
- Audience data
- Audiences use verified purchase data and reach more than 500 million loyalty cards.checked 7 Oct 2026
- Integrations
- Circana says the solution integrates with publishers, media platforms, and marketing technologies, but does not name them on the launch page.checked 7 Oct 2026
- Intended users
- Circana describes the solution as enabling brands, agencies, and media partners to build, customize, and activate purchase-based audiences.checked 7 Oct 2026
- Media integrations
- Circana says Liquid Activation integrates with a wide range of publishers, media platforms, and marketing technologies across the advertising ecosystem.checked 7 Oct 2026
- Pricing
- The product page refers to flexible plans but does not state prices.checked 7 Oct 2026
- Privacy and security
- Circana’s privacy policy says it has safeguards intended to protect personal information from loss, misuse, and unauthorized access, disclosure, alteration, and destruction.checked 7 Oct 2026
- Product
- Liquid Activation is Circana’s audience activation platform for building and deploying purchase-based audiences using deterministic data.checked 7 Oct 2026
- Relationship to Complete Audiences
- Liquid Activation is the execution layer of Circana’s Complete Audiences, which provides the data foundation and audience intelligence.checked 7 Oct 2026
- Role in Complete Audiences
- Liquid Activation is the execution layer of Circana’s Complete Audiences, which provides the data foundation and audience intelligence.checked 7 Oct 2026
- Speed
- Circana says teams can build and deploy audiences in minutes or seconds, with immediate sizing and distribution.checked 7 Oct 2026
- Support
- Circana describes its broader data offering as including category-specific insights and white-glove support.checked 7 Oct 2026
- Targeting
- The platform supports retail media targeting, digital and TV segmentation, product launches, brand switching, campaign optimization, and cross-channel activation.checked 7 Oct 2026
- Workflow
- Users can explore, build, size, activate, and optimize audiences in one workflow.checked 7 Oct 2026
The company
- Company history
- Circana’s company page says its predecessor companies IRI and NPD were founded in 1979 and 1966, respectively.checked 7 Oct 2026
- Founded
- 2023checked 28 Sep 2026
- Headquarters
- Circana lists its corporate headquarters in Chicago, Illinois.checked 7 Oct 2026
Money
- Trial
- The product page includes a “Start Your Free Trial” call to action.checked 7 Oct 2026
- Trial and pricing
- The product page displays “Start Your Free Trial,” but does not state a price or trial duration.checked 7 Oct 2026
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