Chameleon
7.2#3 in customer engagement softwareFrom $279 a monthWebAPIExtension
VisitChameleon vs Flook
What both publish
| Fact | Chameleon | Flook |
|---|---|---|
| Analytics | The platform reports Experience performance, completion, funnels, retention and engagement metrics. | Built-in analytics report completion rates, drop-off steps and click-through for each flow. |
| Funding | TechCrunch reported in September 2022 that Chameleon raised a $13 million Series A led by Matrix Partners, bringing total funding to $14.8 million and headcount from 30 toward 45. | The same 2024 factsheet says Flook was bootstrapped and raised $17,000 through lifetime deals in its first month. |
| Installation | Installation is normally done by adding a JavaScript snippet, with alternatives including npm, Google Tag Manager, Segment and Freshpaint. | Initial setup requires the Chrome Builder extension and a Flook JavaScript player snippet in the target site's head. |
| Integrations | Listed integrations include Segment, Salesforce, HubSpot, Intercom, Slack, Mixpanel, Amplitude, Heap, Google Analytics, Zapier, Zendesk, Hightouch and Census. | The terms page names Facebook's API for displaying Facebook and Instagram posts and also lists YouTube terms. |
| Notable news | The What's New page lists October 2026 releases including a unified signals view, richer banners and features that work immediately after installation. | A 2024 company factsheet says Flook launched in beta during 2024 as a web app plus Chrome extension. |
| Product | Chameleon says it builds context on products and users, identifies friction, creates personalized in-app guidance, and monitors outcomes. | Flook describes itself as user onboarding software for building tours, tooltips, banners, and popups inside a product without code. |
| Rating on Chrome Web Store | 4.3 out of 5 from 10 ratings | 5.0 out of 5 from 1 rating |
Chameleon plans
- Startup$279 a month
- Startup plan$279 a month
- Pro$750 a month
- Growth$1,250 a month
- EnterprisePriced on request
Flook plans
- FreeFree
- Pro$39 a month
- Lifetime$75, paid once
- Growth$79 a month
Pick Chameleon if…
Chameleon suits teams that want to guide users inside web products and measure experience outcomes. It is relevant to organizations needing no-code experiences, experimentation, integrations, and usage-based plans.
Pick Flook if…
Flook suits solo founders starting with its Free plan or product teams creating guided in-app onboarding. Teams that need flow analytics or segmentation can consider Growth.