Cassandra
6.3#4 in marketing performance management softwareFrom €2,700 a monthWeb
VisitCassandra vs Robyn
What both publish
| Fact | Cassandra | Robyn |
|---|---|---|
| Intended users | Cassandra presents solutions for ecommerce and retail, B2B, education, fintech and charity organizations. | The package is built for granular datasets with many independent variables and is described as especially suitable for digital and direct-response advertisers with rich data sources. |
| Privacy | The privacy policy says electronically processed personal data are stored on servers located in Italy and data management and storage take place primarily in Europe. | The maker describes Robyn as privacy friendly, requiring no PII or individual-level log data and not depending on cookies or pixel data. |
| Product | Cassandra is a marketing measurement platform that combines measurement tools to help teams decide where to invest for growth. | Robyn is an experimental, AI/ML-powered, open-source Marketing Mix Modeling package from Meta Marketing Science. |
| Support | The Essentials plan includes guided onboarding, while higher service tiers list priority or dedicated support and training. | Users can join the public Robyn MMM Users Facebook Group, raise GitHub issues, and take Meta's official Robyn blueprint course. |
Cassandra plans
- Essentials€2,700 a month
- Complete€3,400 a month
- Scale€4,050 a month
- EnterprisePriced on request
Robyn plans
No prices published.
Pick Cassandra if…
Cassandra suits teams in ecommerce and retail, B2B, education, fintech, or charity organizations that need marketing measurement and budget planning. Its listed plans have six-month minimum commitments, except Enterprise, whose minimum commitment is custom.
Pick Robyn if…
Robyn suits digital and direct-response advertisers with granular marketing data and many independent variables. It may also fit teams seeking privacy-conscious marketing mix modeling without individual-level data.