Campaign Monitor
7.9#22 in email marketing toolsFrom $12 a monthWebAPI
VisitCampaign Monitor vs Mailchimp
What both publish
| Fact | Campaign Monitor | Mailchimp |
|---|---|---|
| A/B testing | Yes | A/B testing is offered for testing and optimizing email campaigns. |
| Analytics | Interactive dashboards report campaign, journey and transactional-email performance in real time. | Reporting includes campaign reports, send-time optimization, smart recommendations and engagement analytics. |
| API | The REST API covers accounts, campaigns, clients, journeys, lists, segments, subscribers, templates, transactional email and webhooks. | Mailchimp exposes open Marketing and Transactional APIs authenticated with OAuth or API keys. |
| Audience segmentation | Yes | Yes |
| Automation | Visual journey tools create triggered, multi-step automated email sequences. | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. |
| Email automation | Yes | Yes |
| Founded | Gartner Peer Insights lists the company year founded as 2017. | 2001 |
| Free plan | No | Yes |
| Integrations | The integration catalog contains more than 250 connections, including Salesforce, WordPress, Shopify and Google Analytics. | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. |
| Landing pages | Yes | Yes |
| Monthly send limit | 2500 | 5000 |
| Native integrations | 250 | 300 |
Campaign Monitor plans
- Free trial—
- Lite$12 a month
- Essentials$29 a month
- Premier$159 a month
Mailchimp plans
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
Pick Campaign Monitor if…
Campaign Monitor suits marketers who need web-based campaigns, automation, segmentation, landing pages, testing, and integrations for audiences up to 500 subscribers.
Pick Mailchimp if…
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.